Marketing Director

We're hiring on behalf of a Haystack partner!

The Role

• Lead and develop high-performing teams across Global Product Development, Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing, and Consumer Engagement.

• Drive brand growth by developing strategies to acquire new consumers, build brand loyalty, and launch innovative, category-leading products.

• Refine and invigorate the brand story, positioning, and vision, ensuring a modern and authentic brand voice across all consumer touchpoints.

• Oversee brand identity integrity across all consumer touchpoints, collaborating with creative teams to ensure consistent, on-brand content.

• Understand consumer behavior and market dynamics to design resonant programs and anticipate future media and retail landscape opportunities.

What You'll Need

• 10+ years of experience in marketing or brand management, with cross-functional exposure and expertise in brand fundamentals.

• Proven experience in the beauty or consumer packaged goods industry.

• Strong knowledge of global markets and managing international brand programs.

• Demonstrated people leadership experience with a track record of developing talent.

• Ability to build multi-year strategic plans and make data-driven decisions using strong analytical skills.

• Proactive, entrepreneurial mindset with experience in both large and small company environments.

What's On Offer

• Competitive annual salary of $144,000 - $190,000 plus bonus and benefits.

• Opportunity to lead brand strategy for a well-regarded consumer goods company.

• A dynamic role with significant impact on product development and market presence.

• Be the key voice representing the brand to industry press, media, and external stakeholders.

Apply via Haystack today!