Business Development Manager
Live 2 B Healthy | Senior Fitness
Colorado Springs, CO
Business Development, Sales / Marketing
- Bonus based on performance
- Flexible schedule
- Free uniforms
The Business Development Manager plays a key role in expanding the reach of the Live 2 B Healthy brand by identifying, engaging, and securing partnerships with senior living communities. This individual is responsible for growing revenue through B2B relationship-building and strategic sales initiatives while also supporting long-term client retention.
Key Responsibilities:
- Prospect & Close New Business: Identify and engage potential senior living communities to introduce the Live 2 B Healthy wellness program. Conduct presentations, build relationships with executive directors and wellness staff, and secure signed service agreements.
- Relationship Management: Develop and nurture strong, ongoing relationships with key decision-makers at partner communities to ensure client satisfaction and identify opportunities for expansion.
- Lead Generation & Marketing Collaboration: Partner with the marketing team to develop and execute outreach campaigns, attend industry events and follow up on generated leads to grow community interest.
- Client Retention & Engagement: Monitor program success metrics and satisfaction at active locations. Coordinate with trainers and community contacts to ensure consistent service quality and resolve any issues promptly.
- Reporting & Sales Tracking: Maintain accurate records of contacts, meetings, proposals, and signed agreements in CRM. Report weekly on sales activity, pipeline progress, and closed business.
- Community & Market Knowledge: Stay informed about local senior living communities, industry trends, and competitor offerings to effectively position Live 2 B Healthy in the market.
- Proven experience in sales, business development, or relationship management—preferably in senior living, healthcare, wellness, or fitness
- Excellent communication and interpersonal skills
- Strong organizational and time management abilities
- Ability to work independently and collaborate with a small team
- Familiarity with CRM systems and basic reporting tools
- Passion for health, wellness, and improving quality of life for seniors
- Experience working with senior living communities or in a franchise environment
- Background in the health & wellness or fitness industry
- Base salary plus commission structure or bonus opportunities (to be determined by franchise owner).
- Pre-approved business expenses reimbursed.
About the company
Company website•Health, Wellness & Fitness
Live 2 B Healthy Senior Fitness seeks to inspire older generations to move and live longer, healthier lives. Our company has been at the forefront of senior fitness since 2008 and has been Franchising since 2010.
We’re proud to bring senior fitness classes to senior housing communities, allowing them to support a healthier lifestyle for their residents. We work with seniors of all ability levels, and the Live 2 B Healthy team has witnessed amazing social and physical benefits for elder care residents.
Our services complement a community’s other activities by creating additional socialization opportunities for seniors while building residents’ balance, mobility, flexibility and strength.
For more info visit our website below or email us at [email protected]