Strategic Marketing Director, Private Label
Amcor
Detroit, MI
Business Development, Sales / Marketing
Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world.
At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business.
Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.
To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube
Job Description
Role Overview
The Strategic Marketing Director, Private Label is responsible for defining and shaping the strategic product architecture across North America. Reporting directly to the VP Private Label, this role ensures that the Private Label portfolio is optimized for profitable growth, platform leverage, sustainability transition, and long-term competitive positioning. The position integrates market intelligence, innovation roadmaps, and manufacturing capabilities to drive coherent cross-regional portfolio strategy.
Key Responsibilities
Leadership Scope
This role operates as the strategic architect of the Private Label portfolio, directly influencing product platform direction, innovation priorities, and asset deployment decisions. The Strategic Marketing Director, Private Label materially impacts growth, margin structure, capital allocation, and long-term enterprise competitiveness.
Salaried Statement
The starting salary for this position is expected to be between $130,000 to $188,000. Base pay offered may vary depending on job-related knowledge, skills, and experience. Position may also be eligible for Amcor’s Management Incentive Plan / Sales Incentive Plan, which is an annual bonus program based on business and individual performance, as well as medical coverage and other health and welfare benefits.
The salary range provided reflects the anticipated base pay for this role at the time of this posting. This range is applicable to positions performed in jurisdictions with pay transparency requirements, including CA, CO, CT, HI, IL, MD, MA, MN, NV, NJ, NY, RI, VT, WA, Washington DC, as well as remote roles that may be performed in these locations. Compensation for roles performed outside of these jurisdictions may vary. The Company reserves the right to modify this range at any time.
Our Expectations
We Expect Our People To Be Guided By The Amcor Way And Demonstrate Our Values Every Day To Enable The Business To Win. We Are Winning When
Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you would like more information about your EEO rights as an applicant under the law, please click on the "Know Your Rights: Workplace Discrimination is Illegal" Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.
E-Verify
We verify the identity and employment authorization of individuals hired for employment in the United States.
Benefits
When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business.
Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come. And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.
To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube
Job Description
Role Overview
The Strategic Marketing Director, Private Label is responsible for defining and shaping the strategic product architecture across North America. Reporting directly to the VP Private Label, this role ensures that the Private Label portfolio is optimized for profitable growth, platform leverage, sustainability transition, and long-term competitive positioning. The position integrates market intelligence, innovation roadmaps, and manufacturing capabilities to drive coherent cross-regional portfolio strategy.
Key Responsibilities
- Define and evolve the strategic portfolio roadmap for the Private Label business across North America.
- Identify retail trends, white space opportunities, and emerging format and material shifts to shape future platform priorities.
- Lead value proposition development to ensure portfolio offerings meet evolving retailer expectations and competitive dynamics.
- Drive cross-regional platform standardization and specification rationalization to reduce complexity and improve scalability.
- Influence capital allocation decisions related to product platforms, and asset utilization.
- Partner with Commercial, Finance, R&D, Sustainability, and Manufacturing to ensure portfolio alignment and execution discipline.
- Champion sustainability-driven product transitions, including recyclability, PCR integration, and lightweighting initiatives.
- Develop and execute “seed-the-market” and localization strategies to accelerate adoption of new platforms.
- Identify and eliminate portfolio complexity that constrains margin performance, or operational efficiency.
- Shapes multi-billion-dollar product families across regions.
- Influences long-term growth trajectory of Private Label segment.
- Enables cross-regional leverage of assets and capabilities.
- Supports capital discipline through structured portfolio prioritization.
- Aligns product architecture with regulatory mandates.
Leadership Scope
- No direct reports; operates through high-level matrix influence.
- Direct engagement with PL VP, Commercial, Manufacturing, R&D & Finance Director.
- Influences R&D prioritization and innovation pipelines.
- Coordinates with Commercial and Finance to ensure portfolio viability.
- Drives alignment across Flexibles & Rigids divisions.
- Balancing global platform standardization with regional customization needs.
- Influencing stakeholders without direct authority.
- Aligning sustainability ambitions with operational and financial feasibility.
- Managing regulatory complexity across North America.
- Driving long-term strategic alignment in a matrixed organization.
- Degree required; MBA preferred.
- 12–15+ years of progressive leadership experience in Product Management, Commercial, Operations, or R&D leadership.
- Experience in multinational packaging or adjacent manufacturing industries.
- Strong analytical acumen, including financial modeling and business case development.
- Demonstrated ability to influence senior stakeholders and drive alignment at the executive level.
- Experience operating across multiple regions; North America and EMEA exposure preferred.
This role operates as the strategic architect of the Private Label portfolio, directly influencing product platform direction, innovation priorities, and asset deployment decisions. The Strategic Marketing Director, Private Label materially impacts growth, margin structure, capital allocation, and long-term enterprise competitiveness.
Salaried Statement
The starting salary for this position is expected to be between $130,000 to $188,000. Base pay offered may vary depending on job-related knowledge, skills, and experience. Position may also be eligible for Amcor’s Management Incentive Plan / Sales Incentive Plan, which is an annual bonus program based on business and individual performance, as well as medical coverage and other health and welfare benefits.
The salary range provided reflects the anticipated base pay for this role at the time of this posting. This range is applicable to positions performed in jurisdictions with pay transparency requirements, including CA, CO, CT, HI, IL, MD, MA, MN, NV, NJ, NY, RI, VT, WA, Washington DC, as well as remote roles that may be performed in these locations. Compensation for roles performed outside of these jurisdictions may vary. The Company reserves the right to modify this range at any time.
Our Expectations
We Expect Our People To Be Guided By The Amcor Way And Demonstrate Our Values Every Day To Enable The Business To Win. We Are Winning When
- Our people are engaged and developing as part of a high-performing Amcor team
- Our customers grow and prosper from Amcor’s quality, service, and innovation
- Our investors benefit from Amcor’s consistent growth and superior returns
- The environment is better off because of Amcor’s leadership and products
Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
If you would like more information about your EEO rights as an applicant under the law, please click on the "Know Your Rights: Workplace Discrimination is Illegal" Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.
E-Verify
We verify the identity and employment authorization of individuals hired for employment in the United States.
Benefits
When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
- Medical, dental and vision plans
- Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
- Company-paid holidays starting at 8 days per year and may vary by location
- Wellbeing program & Employee Assistance Program
- Health Savings Account/Flexible Spending Account
- Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
- Paid Parental Leave
- Retirement Savings Plan with company match
- Tuition Reimbursement (dependent upon approval)
- Discretionary annual bonus program (initial eligibility dependent upon hire date)
About the company
Company website•Packaging and Containers Manufacturing
As a global leader in packaging solutions for consumer and healthcare products, our industry-leading innovation capabilities, global scale and technical expertise help our customers grow and meet the needs of millions of consumers every day. We accelerate the possible by redefining what can be done, constantly anticipating what our customers will need next, rethinking what is scientifically feasible and always helping our customers find the right solution to their challenges.
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