
Assistant Coach (Assistant Store Manager)
Rally House
Fort Worth, TX
Sales / Marketing, Business Development
Job Description
The Assistant Coach acts as the Assistant Store Manager, supporting store performance by ensuring standards are consistently executed and by helping develop the team. This role takes ownership of day-to-day outcomes, supports training and coaching efforts, and helps maintain a steady, organized, and guest-focused environment. The Assistant Coach adapts quickly to changing priorities and supports the Head Coach in driving overall store results.
Competencies
- Drives for Results: Takes ownership for outcomes and follows through despite obstacles. Maintains focus on priorities and ensures commitments are met with quality and consistency.
- Customer Centric: Ensures consistent customer experiences by reinforcing standards and addressing breakdowns. Uses feedback to keep the customer a priority in daily decisions.
- Action Oriented: Moves quickly from decision to execution. Anticipates needs, removes obstacles, and maintains momentum while ensuring strong follow-through.
- Develops Teams: Invests in the growth of others through coaching, feedback, and development. Provides guidance and builds capability and confidence across the team.
- Communicates Effectively: Shares information clearly and timely. Listens to understand, provides feedback, and ensures messages are acted upon.
- Resilience: Remains steady and effective during pressure or change. Adapts quickly and helps others stay focused and productive.
People
- Partner with the Head Coach to attract, hire, and onboard talent
- Lead ongoing training and development plans for team members
- Coach performance, document feedback, and support corrective actions
- Build engagement through recognition, communication, and follow-up
- Own execution of operational standards and routines
- Validate Playbook adherence through observation and walkthroughs
- Ensure compliance with safety, cash handling, and policy standards
- Act as operational leader-on-duty in the Head Coach’s absence
- Lead execution of visual directives and seasonal transitions
- Ensure fixture flow and product placement drive sales and ease of shopping
- Maintain store organization and back-of-house standards
- Coach Team Captains and Teammates on visual expectations
- Own service execution and customer experience standards
- Observe the store through the customer lens and adjust in real time
- Resolve complex customer concerns and ensure follow-up
- Reinforce consistency of service behaviors across all shifts
- Support payroll planning and labor optimization
- Analyze store performance and take action to improve results
- Lead execution of special events and hot markets
- Drive daily, weekly, and monthly performance goals
Ability to adapt quickly, problem-solve, and lead through change, Effective communication, prioritization, and delegation skills, Enthusiastic attitude with a passion for sports and retail, Leadership and coaching skills with the ability to develop and motivate teams, Strong understanding of store operations and business execution
Qualifications
- 3+ years of experience in retail
- 1+ year in a supervisory or team lead role
- Associates or Bachelor’s degree preferred
- Availability to work 10 to 20 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events
- Must be able to stand and walk for extended periods of time
- Ability to lift up to 50 pounds
- Ability to bend, reach, and climb ladders
$17.00 - $22.00
About the company
Company website•Retail
Rally House is a specialty boutique that offers a large selection of apparel, gifts and home décor representing local NCAA, NFL, MLB, NBA, NHL and MLS teams. We also carry local novelties and regional-inspired apparel, gifts and food. With locations in the Midwest, South and Northeast, and round-the-clock shopping at rallyhouse.com, we bring stylish sports apparel and unique team gifts to cities where fans live, work and cheer.
Our stores offer a friendly environment and comfortable shopping experience, with associates dedicated to helping customers find the perfect new item to represent their favorite team. Rally House is committed to truly connecting with customers in a unique way: offer exceptional service from the moment they step into one of our stores and provide one-of-a-kind merchandise.
Every store is unique to the city in which it is located, with a selection of merchandise customized to the specific professional and college teams in that area. We want to make it easy for fans to show their unique team spirit wherever they live and shop.
With our connection to local sports teams, Rally House also offers exclusive autograph sessions with local sports stars, ticket giveaways and events with local celebrities. We’re proud to give fans the opportunity to rub elbows with their favorite players and get up close and personal at the stadium.
To apply, visit careers.rallyhouse.com
Follow our growth and learn more about our career opportunities by joining our talent community: Follow our growth and learn more about our career opportunities by joining our talent community: https://careers.rallyhouse.com/us/en/jointalentcommunity








