Director, Ecommerce

Summary: The Director of eCommerce will drive the growth of our North American DTC channel, leading strategy and execution across our brand websites. This role will be responsible for delivering exceptional user experiences, increasing conversion, optimizing the customer journey, and hitting ambitious revenue targets. The Director – eCommerce will partner cross-functionally with Marketing, Creative, Operations, and Product Development teams to ensure a seamless brand presence online.

Essential Duties And Responsibilities

eCommerce Operations

• Execute the North American eCommerce strategy aligned with broader business goals and digital objectives
• Manage the direct-to-consumer digital business, ensuring consistent growth in awareness, engagement, and revenue
• Lead initiatives that improve the customer journey from discovery through conversion and retention
• Oversee eCommerce merchandising strategy, promotions, seasonal campaigns, inventory planning, content and analytics
• Build strong partnerships with internal stakeholders (Finance, Marketing, Product Development, Supply Chain, Customer Service) to ensure North American business achieves its goals
• Manage third-party agencies, system integration partners and vendors (developers, subscription platforms, CRO tools, etc.)
  
  

Digital Execution

• Manage and implement an ecommerce roadmap to drive revenue, profitability, and customer satisfaction
• Launch new capabilities with a focus on loyalty, personalization, and content
• Champion the customer experience by improving UX, streamlining journeys, and delivering personalized content
• Identify and integrate emerging digital capabilities to drive differentiation and engagement
  
  

Data & Analytics

• Provide weekly and monthly sales reporting with defined KPIs
• Surface actionable insights using customer surveys and digital analytics
• Test and refine site experiences to improve conversion and retention rates
• Track the ROI of digital investments with clear reporting on customer growth, engagement, and eCommerce performance
  
  

Performance & Optimization

• Use data and testing to identify friction points in the customer journey and prioritize improvements
• Collaborate with Finance to develop budget scenarios tied to sales goals and marketing investments
• Work closely with Planning teams to align inventory with demand, optimize assortments, and ensure product availability
• Provide regular reporting to senior leadership on DTC performance
  
  

Qualifications

• A Bachelor’s degree is required, preferably in a Marketing, Communication or related field; advanced degree preferred.
• A minimum of 12 years of experience in eCommerce or digital marketing, preferably in beauty, skincare, or CPG is required, with a minimum of five years in a management role with DTC responsibility.
• Proven success scaling an eCommerce business and achieving revenue targets.
• Proficiency in Salesforce Commerce Cloud and analytics tools (Google Analytics, etc.).
• Experience with CRM/email marketing (Klaviyo), conversion rate optimization (CRO), and A/B testing platforms.
• Strong understanding of digital advertising, SEO, and retention strategies.
• Exceptional project management and communication skills.
• Passion for skincare and understanding of the beauty consumer a plus.
  
  

Additional Skills And Abilities Include

• Adaptive, responsive individual able to thrive in an extremely fast-paced and dynamic work environment; handles pressures well; adjusts plans to meet changing needs.
• A team player who works well with a variety of field-based sales groups, cross-functional teams, brand leadership, global and clinical/retail partners.
• Excellent organizational, time and project management skills.
• Stay updated with market trends and competitor activities.
• Excellent communication and negotiation abilities.
• Problem-solving and decision-making capabilities.
  
  

Work Environment: The work is typically indoors in an office environment with occasional visits to field or customer locations for market research.

Work Hours: The work schedule is 5 days per week, 8 hours per day. Initial start time may vary, with work hours typically from 8am-5pm. Work hours and shifts are subject to change depending on operating business conditions and needs. The position resides in Orange County but may be hybrid with 2 days being remote work.

Physical and Mental Demands: Sedentary, exerting up to ten pounds of force occasionally, or negligible amounts of force frequently, to move objects. This job also requires constant sitting. Constant use of the upper extremities is required to reach, handle, and position tools and equipment. The employee must know and follow proper safety protocols and maintain a professional and polished appearance. The employee must also be able to maintain and preserve confidentiality of company information, exhibit strong interpersonal skills and the ability to build relationships with internal stakeholders including external partners to foster collaboration and implement consistent messaging company wide.