Digital Marketing Manager, Kenra

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What You´ll Do

Digital & Growth Marketing:

• Own day-to-day performance across the paid social strategy across Meta, TikTok, Pinterest, etc. and other relevant platforms to scale campaigns by coordinating agency support.
• Work with the Paid Media Agency to continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
• Scale TikTok shop performance and able to drive the channel in house with agency support.
• Budget Ownership: Manage large-scale marketing budgets, ensuring efficient spend allocation by balancing ROAS/MER with long-term brand equity.
• Collaborate Cross-Functionally: Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
• Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences
• Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts
• Explore New Opportunities: Identify emerging platforms and opportunities to expand customer acquisition efforts
• Lead the bi-weekly cross-functional team meeting to review status, communicate key milestones & deadlines, flagging potential risk &/or delays, escalating issues to key stakeholders.
• Ensure all touchpoints align with Kenra’s brand voice and visual identity
• Collaborate with the Influencer team to identify high-performing creator content for use in "whitelisting" or Spark Ads.
  
  

Content Shoot & Project Management:

• Project manage & participate in content photoshoots, capture and organize BTS content
• Work with Sr. Manager & key stakeholders on content briefing on new product shoots, image retouching, and photoshoot assistance including creative ideation and organizing shot lists
• Manage photo and video library from Content Shoots, providing new asset updates to teams
• Manage and coordinate multiple projects to ensure they are completed on time, on spec and on budget.
• Ad hoc support across other photoshoots or creative needs where applicable
  
  

What makes you a good fit

• Bachelor’s degree in Communications, Marketing, or a related field.
• This role is based in Culver City, 3 days a week.
• 3-5+ years of hands-on experience in managing paid social & search, executing creative briefs with teams, and/or supporting social media.
• Knowledge of both growth and lifecycle marketing is a plus
  
  

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
  
  

The salary for this role is $ 80,000.00 - $ 100,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.