Senior/Associate Brand Manager (Multiple Brands)

About The Job

The Sr./Associate Brand Manager will be a key member to our Brand Management team, who can adapt to new environments and teams and has the passion to work on a brand that will bring a positive impact to the world. This role will include managing high impact projects, including but not limited to product renovation, line extension launches, brand design, enterprise strategies, and the day-to-day business activity (e.g., sales performance analysis, volume forecasting, budget management, etc.).

The ideal candidate will be both analytical and strategic, able to turn data findings into strategically told stories to influence senior leaders. They will demonstrate leadership of their responsibilities and projects, acting pragmatically and influencing across the organization to deliver with excellence. They will be a growth-minded leader who demonstrates grit, thinks and acts in a disciplined, yet disruptive way, and who can thrive in a fast-paced, dynamic environment.

This role is part of a rotation program with the first assignment being to be determined upon hire and can be based in either of our HQ locations Louisville, CO or White Plains, NY. The expected duration of each rotation is between 12 and 24 months and will be determined by a combination of matching development opportunities and exposure to different marketing competencies, and meeting business needs and priorities.

The Sr./Associate Brand Manager may be responsible for, but not limited to

• Identifying key trends and analyzing market opportunities.
• Developing strong stories to sell in product ideas both internally and externally.
• Developing opportunities to explore innovation trends in the real world.
• Developing total enterprise strategies and multi-year platform innovation.
• Serve as the “hub-of-the wheel to drive Collaboration with cross functional teams to develop and execute multiple projects in parallel
• Building effective relationships with key internal and external partners.
• Manage budget in close collaboration with finance and team.
• Partner with Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting and optimization.
• Leading critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders.
• Serve as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests.
• Responsible for P&L oversight, forecasting and GPS/demand planning with guidance from Brand Manager.
• Contribute strong POV on media strategies and consumer targeting to guide tactical planning efforts.
• Manage marketing activities inclusive of owned, earned, and paid media channel tactics.
  
  

The base compensation range for this position is $105,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

About You

• MBA Required or 3+ years of marketing experience in lieu of MBA
• 2+ years of brand management required
• Food & Beverage CPG experience preferred
• Must reside in New York or Denver Metro area
• Agility ability to adapt quickly to different teams and Brand missions, driving for performance and providing business continuity.
• Flexibility open to supporting various brands (of various size/scope, etc) and consistently changing focus area (brand/BU) via short-term assignments
• Strong communication and storytelling skills (written and verbal)
• Proven leadership capability
• Collaborative team player, with experience leading cross-functional teams
• Strong business acumen
• Results oriented and able to respond quickly to changing marketplace dynamics
• Strategic influencing abilities
• Ability to analyze / lead the business from a marketing and general management perspective
• Strong MS PowerPoint and Excel skills
  
  

About us

Life at Danone

With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”

Learn more about Life at Danone

Our Brands

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia ®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee ®, Too Good & Co™, and YoCrunch®.

Our Purpose

We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.

Learn more about our mission.

Our Benefits

Our commitment to making the world healthier starts with our employees.

• Physical Wellbeing We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model
• Mental Wellbeing Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
• Financial Support We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
• Family Care We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
  
  

Learn more about our benefits.

Equal Opportunity Employer

Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.

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