Marketing Director, IDD Services
Summary
This role defines and executes how the company positions itself in the market and develops market and product specific initiatives to help achieve business goals and objectives.
Essential Job Functions
To perform this job successfully, an individual must be able to satisfactorily perform each essential function listed below.
- Set organizational promotion strategy and roadmap for promotional brands and services, in partnership with key business stakeholders (strategy, finance, operations) and peer product/marketing teams
- Lead the development of marketing and campaign plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, and digital and web strategy for each product or service category
- Own lead generation strategy across digital, content, email, and campaign channels—ensuring full-funnel alignment from awareness through nurturing and conversion.
- Develop and execute a comprehensive content strategy across owned channels (website, email, blogs, thought leadership, collateral) that supports awareness, trust-building, and measurable business growth.
- Identify, source, and produce compelling “good news” stories (impact, outcomes, human stories, quality metrics, program successes) that reinforce credibility and strengthen demand generation efforts.
- Build and maintain detailed audience profiles, journeys, and messaging frameworks to ensure communications resonate with key audiences and support conversion.
- Design, launch, and optimize multi-step nurturing campaigns that move families, referral sources, partners, and other priority audiences from awareness to action.
- Serve as a catalyst for messaging for the overall organization and identify new ways to support the business units in local markets by actively engaging with team members in the field to understand opportunities and challenges.
- Set creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with distributed marketing team for key initiatives
- Collaborate with operating groups, intake teams, and field teams to ensure marketing efforts support lead follow-up, local execution, and user experience
- Develop success metrics and drive a culture of continuous, data-driven improvements
- Establish measurement standards for product and brand marketing activities including financial goals; measure and report return on investment (ROI).
- Apply test-and-learn methodologies to continuously optimize messaging, formats, cadence, digital performance, and conversion rates.
- Set and define marketing organization goals, measures and behaviors; manage the marketing budget.
- Manage and/or work with appropriate outside agencies as necessary to efficiently supplement the work of the Marketing team.
- Performs other related duties and activities as required.
- Manages assigned personnel. Completes performance evaluations, orientation, and training. Makes decisions on employee hires, transfers, promotions, salary changes, discipline, terminations, and similar actions. Resolves employee problems within position responsibilities.
The requirements listed below are representative of the knowledge, skill, and/or abilities required to perform the job.
Education And Experience
- Bachelor's Degree
- 7+ years’ experience developing brand plans and programs within complex organizations; experience that includes marketing leadership of go-to-market strategy, branding, communications, and digital marketing preferably in the healthcare industry
- Professional presentation and excellent written and verbal communication skills
- Strong computer skills; proficiency in Microsoft applications (MS Visio, MS Excel, MS PowerPoint, MS Word) and comfort with learning and using new software tools. And strong knowledge of marketing tools and applications like; Hubspot, Salesforce, G4, Canva, HotJar, etc.
- N/A
Other Skills And Abilities
- Entrepreneurial mindset with proven ability to drive projects
- Strong EQ; exercises self-awareness; is receptive to and seeks out feedback; uses self-discipline to adjust to feedback. Team player; respects the talent and unique contributions of every individual and treats all people in a fair and equitable manner.
- Demonstrated ability to manage outside resources to deliver meaningful results, on-time and on-budget.
- Demonstrated business management skills that have led to developing strategies and programs that drive real, measurable results.
- Ability to quickly adapt to change and lead others through change in a fast-paced environment.
- Professional presentation and excellent written and verbal communication skills
- Strong understanding and ability to manage the customer experience
Other Requirements
- Travel as needed
Physical Requirements
- Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
We’ve made this our mission for more than 50 years. And today, our 40,000 team members continue to innovate and enhance care for the 50,000 individuals we serve all over the U.S.
As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, citizenship, or any other characteristic protected by law.
About the company
Company website•Hospitals and Health Care
Homes and communities are where people thrive. We’ve held this belief since our founding in 1967 and have worked to make it reality for the thousands of individuals we serve. We continue that work today and are using innovation, technology, and collaboration across our organization to do more for more people.
Sevita is the leading provider of home and community-based specialty health care, with 60,000 employees proudly serving over 70,000 individuals. We believe that people can grow, learn, and be as independent as possible in the homes and communities where they live.
We serve adults and children with intellectual and developmental disabilities, individuals with complex care needs, people recovering from brain injury, seniors in need of everyday support, children in foster care, adults and children with autism spectrum disorders, and other individuals who may require care across a lifetime.
Our goal is to enable these individuals to be as independent as possible and to live and thrive in their communities. It’s what we’ve done for more than 50 years, and it’s what we continue to do today.
For us, it’s a calling. Because when you have a chance to make a difference in someone’s life, you take it. Our team has a passion for helping others grow, learn, and live their best life.
We meet people where they are and help them reach their full potential. At Sevita, it’s not just a job. It’s about seeing others for who they are, and understanding and meeting their needs and preferences.
An individual’s health and wellness goes beyond simply physical health – it’s behavioral supports and looking at social determinants of health, too. And we are right there, supporting the whole person, because every person has the right to live well.