General Sales Manager in Training - CT Area
FDE LLC, d/b/a Ashley Northeast
New Haven, CT
Sales / Marketing, Business Development
About Us
FDE represents Ashley, the number one selling furniture brand in the world and the leading retailer of furniture and bedding in the United States.
Compensation And Benefits
We offer one of the most competitive compensation packages in the retail industry:
- Base salary ranging from $65,000 to $80,000 based on experience, qualifications, and store assignment
- Annual bonus opportunities with potential to earn up to $89,700 in additional pay, based on performance and company results
- Paid 13-week leadership training program through the Ashley Sales Academy
- Quarterly and annual awards to recognize top performance
- 401(k) retirement plan with company match
- Paid time off, holiday pay, and a paid day off for your birthday
- Medical, dental, and vision coverage with plans starting at $25 per week
- Employee discounts on products and services
- Referral bonuses of up to $1,000 for recommending successful candidates
At FDE, We Value a Culture Of Recognition, Growth, And Support. Our Team Programs And Feedback Channels Are Designed To Help Our People Succeed Both Personally And Professionally
- Hope to Dream: Helps provide beds to children in need through proceeds from mattress sales
- Give a Day: Paid time off annually to volunteer with a recognized non-profit organization
- Corporate Chaplains: Confidential support for life challenges such as grief, family, and wellness needs
- Life Resources: Quarterly sessions focused on finances, relationships, and health
- Team Member Relief Fund: Financial assistance during unexpected life events
- SmartDollar: Free financial wellness platform for budgeting, saving, and debt reduction
The General Sales Manager is responsible for overseeing the full sales operation within their assigned location. This role involves developing and executing sales strategies, managing a high-performing team, and ensuring all sales objectives are achieved. The General Sales Manager leads by example, staying Positioned to Impact (P2I) on the floor, driving results through coaching, planning, and collaboration with other departments. You will have a designated 'Home Store' at one of our Connecticut locations; Milford, Hamden - with the expectation for you to be flexible in working location according to meet the business need.
Key Responsibilities
Sales Strategy and Leadership
- Create and execute comprehensive sales strategies to meet revenue and profitability goals
- Analyze sales trends and data to identify areas for improvement and opportunities for growth
- Set and monitor clear performance goals for all sales roles
- Provide regular coaching, direction, and performance feedback to sales managers and team members
- Manage staffing levels to align with store traffic and turnover
- Oversee onboarding and cultural integration of new team members
- Support development and performance management of all team members
- Ensure consistent execution of the Ashley Proven Sales Process
- Lead prospecting and follow-up efforts to grow the customer base
- Ensure compliance and high standards across all sales activities
- Maintain active presence on the sales floor to coach in real-time (Position to Impact)
- Apply principles from FDE’s Leadership Toolkit
- Participate in leadership and vendor training, manager meetings, and development sessions
- Mentor future leaders including Sales Managers, Assistant Managers, and Trusted Advisors
- Lead daily huddles and coaching scrimmages to set the tone for the team
- Assign team opportunities and assist with guest interactions
- Guide team members in developing sales techniques and exceeding KPIs
- Achieve store-specific sales budgets by managing team execution and staffing-to-traffic ratios
- Improve sales performance in areas such as close rate, average sale, and sales per guest
- Track and manage key metrics including protection plan sales, sleep category, net margin, financing applications, and appointment rates
- Monitor and improve Net Promoter Score (NPS) and reduce Total Piece Exception Rate
- Lead weekly Perfect Store Visit meetings to maintain operational alignment
- Ensure the store remains clean, organized, and guest-ready
- Regularly coach, assist, and manage team performance through active engagement
- Full-time, minimum of 40 hours per week including weekends
- Additional hours may be required during peak periods, holidays, or business needs
- Two scheduled days off per week, excluding holidays or blackout periods
- Regular, in-person attendance at the assigned store is required
- High motivation, strong leadership mindset, and excellent interpersonal skills
- Experience in retail leadership, sales management, or a similar role required
- Ability to drive performance through accountability, coaching, and team development
- Skilled in managing priorities, solving problems, and making data-informed decisions
- Strong communication and organizational abilities
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); ability to learn internal systems
Full-time
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid time off
- 401(k) with employer match
- Employee discount
About the company
Company website•Retail Furniture and Home Furnishings
At Factory Direct Enterprises, LLC d/b/a Ashley Northeast, we are committed to Amazing our team members, guests, and the communities we serve through every personal interaction and by doing so we honor God.
At Ashley, we’re committed to making beautiful home furnishings affordable. We became the top furniture brand in the world based on one simple, but powerful idea: to give you more value for your money. Our staff is committed to excellence in all we do. We provide the best value in home furnishings backed by superior service before, during, and after the sale. By maintaining our core values of honesty and integrity, we've made Ashley a great place to work and shop.
We are currently hiring motivated, engaging and driven professionals to join our sales team. Our fully paid training program relies heavily on mentorship and practical learning, so you’ll spend less time in a classroom and more time on the floor learning the steps by watching seasoned pros.
Ashley is the #1 selling furniture brand in North America! We spend millions of dollars on local, regional and national advertising that drives traffic and generates opportunities for our associates to meet their income and professional development goals. We are an equal opportunity employer and offer competitive bonus, benefit and commission packages for qualified applicants.
Mission
We are committed to amazing our team members, guests and communities we serve through every personal interaction and by doing so we honor God.
Vision
To be the employer and retailer of choice in every community we serve.
Core Values:
Humble at Heart
Radical About our Team Members
Relentless About Amazing our Guests
Passionate About our Communities
All employees may further our Mission and Vision by demonstrating these Core Values, regardless of their religious beliefs. Factory Direct Enterprises, LLC. d/b/a Ashley Northeast does not discriminate based on an individual’s religious faith or lack thereof.