Product Marketing Manager

Zafire
United Kingdom
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Zafire company logo

Product Marketing Manager

Zafire

United Kingdom

Full-time

Sales / Marketing

Description

Zafire delivers innovative software solutions that transform airport and operational management. Our products are trusted by global customers to improve efficiency, streamline operations, and enhance customer experiences.

As part of the Valsoft family of companies, Zafire combines the agility of a specialist software provider with the support of a global network. This means employees enjoy the close-knit, collaborative feel of a focused product team while benefiting from the stability, investment, and long-term growth opportunities of a global software group.

Investment Approach

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.

Culture

At Zafire, people are our greatest asset. We foster an environment of collaboration, innovation, and high performance, where employees feel empowered to take ownership and make a measurable impact. We celebrate milestones, encourage curiosity, and value resilience in a fast-paced environment.

Position Description

As a Product Champion at Zafire, you will own the product roadmap and drive a clear product vision aligned with customer needs, market differentiation, and business priorities. This role balances strategic planning with tactical execution, integrating customer-driven enhancements into delivery cycles while leveraging AI-enabled tools to streamline product operations. Acting as a bridge between customers, internal teams, and stakeholders, you will ensure Zafire’s products meet real-world operational needs while achieving commercial success.

Key Responsibilities

  • Conduct market, user, and stakeholder research to guide evidence-based product decisions.
  • Define, communicate, and manage the product roadmap in alignment with business goals.
  • Lead product planning sessions and prioritise features based on strategic impact, value, and feasibility.
  • Oversee delivery of the roadmap with engineering, design, and delivery teams.
  • Manage the full lifecycle of customer change requests (intake, evaluation, prioritisation, integration).
  • Use AI tools for CR automation, delivery capacity modelling, and roadmap communication.
  • Collaborate with Delivery, Engineering, QA, and Support to ensure roadmap alignment.
  • Act as the “voice of the customer” internally and communicate priorities to stakeholders.
  • Support Sales, Customer Success, and Implementation teams with product insights.

Requirements

REQUIRED/MINIMUM QUALIFICATIONS:

  • 5+ years’ experience in Product Management, Product Ops, or Customer Solutions in software/SaaS.
  • Proven ability to manage product roadmaps and complex change request pipelines.
  • Hands-on experience with AI-assisted product tools (e.g., Product board, Jira Intelligence, Notion AI, ChatGPT).
  • Strong stakeholder engagement, presentation, and communication skills.

ADDITIONAL Or PREFERRED QUALIFICATIONS

  • Experience in operational technology environments (e.g., logistics, aviation, field services).
  • Familiarity with airport operations (advantage but not essential).
  • Technical background or fluency in working with engineering teams.

Benefits

EMPLOYEE PERKS:

  • A central role in shaping the direction and growth of Zafire’s software solutions.
  • Opportunity to expand your skills in AI-enabled product planning and operations.
  • Autonomy and ownership within a collaborative, delivery-focused culture.
  • Competitive compensation and career advancement opportunities.

Ready to join a collaborative and innovative team where you can make an immediate impact?

About the company

Company websiteSoftware Development

Zafire Aviation is a leading provider of cutting-edge software solutions for baggage handling, ground handling, load control and more.

The innovative ‘FIRST’ software suite comprises ‘FIRST bag’, ‘FIRST load’ and ‘FIRST ramp’. These cloud-based, mobile-first solutions reduce aircraft turnaround times – enhancing operational efficiency and safety, reducing costs, promoting sustainability and improving the overall passenger experience in over 350 airports across the globe.

Combining more than 20 years of industry expertise with the latest technologies and innovations, Zafire Aviation’s robust, user-friendly solutions meet the evolving needs of airports, airlines, and ground handlers worldwide.