Director of Integrated Marketing and Communications
ABCD & Company
Rockville, MD
Sales / Marketing
ABCD & Company (ABCD) is an award-winning, full-service marketing and events transformation agency that reimagines the way organizations approach marketing and events—thinking brand, big, and bold. As a market leader with premier, best-in-class opportunities across the U.S. and U.K., ABCD executes unforgettable experiences and groundbreaking marketing and advertising solutions that solve problems, shape culture, and redefine
possibilities.
Headquartered in the D.C. metro area and ranked #779 on the Inc. 5000 list of the fastest-growing private companies in America, ABCD is a trusted partner to Fortune 500 companies, institutions, think tanks, cultural powerhouses, and global brands. The agency has built a reputation for delivering transformative impact that bridges industries, captivates audiences, and drives measurable results.
The Director of Integrated Marketing & Communications ensures the flawless execution of marketing and advertising projects, from initial planning to final delivery. This individual will act as the primary liaison between clients and
internal teams, manage project timelines, budgets, and scopes, and contribute to the agency’s growth goals by maintaining high client satisfaction and supporting new business development efforts.
Position Overview
The Director of Integrated Marketing & Communications is a senior leader responsible for driving ABCD’s marketing growth, leading high-impact RFP and pitching strategies, strengthening industry relationships, and elevating
ABCD’s brand positioning across priority industries. This individual oversees strategic planning, revenue growth, certification maximization (NMSDC, WBENC), procurement pathways, partner cultivation, and cross-functional
execution.
This role serves as the CMO’s strategic right hand, ensuring ABCD secures high-value opportunities, achieves profitability targets, and builds a category-leading presence in marketing, advertising, and digital solutions.
Key Responsibilities
Business Development & Growth Strategy:
Required Qualifications
At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work. As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity. We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns. We have decades of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.
possibilities.
Headquartered in the D.C. metro area and ranked #779 on the Inc. 5000 list of the fastest-growing private companies in America, ABCD is a trusted partner to Fortune 500 companies, institutions, think tanks, cultural powerhouses, and global brands. The agency has built a reputation for delivering transformative impact that bridges industries, captivates audiences, and drives measurable results.
The Director of Integrated Marketing & Communications ensures the flawless execution of marketing and advertising projects, from initial planning to final delivery. This individual will act as the primary liaison between clients and
internal teams, manage project timelines, budgets, and scopes, and contribute to the agency’s growth goals by maintaining high client satisfaction and supporting new business development efforts.
Position Overview
The Director of Integrated Marketing & Communications is a senior leader responsible for driving ABCD’s marketing growth, leading high-impact RFP and pitching strategies, strengthening industry relationships, and elevating
ABCD’s brand positioning across priority industries. This individual oversees strategic planning, revenue growth, certification maximization (NMSDC, WBENC), procurement pathways, partner cultivation, and cross-functional
execution.
This role serves as the CMO’s strategic right hand, ensuring ABCD secures high-value opportunities, achieves profitability targets, and builds a category-leading presence in marketing, advertising, and digital solutions.
Key Responsibilities
Business Development & Growth Strategy:
- Identify, qualify, and pursue high-value RFPs, RFIs, AOR opportunities, and strategic partnerships across priority sectors.
- Leverage ABCD’s certifications (NMSDC, WBENC) to access corporate procurement pathways and matchmaking programs.
- Attend key industry conferences and events to expand ABCD’s pipeline and visibility.
- Develop targeted outreach strategies for CMOs, procurement leads, executives, and marketing decision-makers.
- Architect integrated demand-generation strategies that increase awareness, drive inbound interest, and position ABCD as a top-tier partner for marketing and advertising needs.
- Build and manage a multi-channel marketing engine—including content, digital campaigns, speaking engagements, sponsorships, and thought leadership—that consistently fuels high-quality leads.
- Assisting with expanding marketing & advertising revenue annually.
- Strengthen pricing models, margin analysis, and profitability reviews.
- Design scalable processes that accelerate RFP submissions and increase win rates.
- Develop and evolve ABCD’s brand positioning, messaging, and creative narrative within the marketplace.
- Cultivate relationships with major marketing/advertising trade associations and national agencies to elevate ABCD’s industry footprint.
- Identify sponsorships, speaking opportunities, conferences, and thought leadership placements that drive ROI and brand authority.
- Provide guidance and escalation support for client work.
- Mentor and develop the marketing team, ensuring excellence in deliverables and cross-functional alignment.
- Oversee processes, SOPs, workflows, and approvals to enable operational excellence and campaign delivery.
- Establish baseline metrics for procurement engagement and measure month-over-month progress.
- Track success rates for RFP submissions, win rates, revenue growth, and partnership ROI.
- Report regularly to the CMO on pipeline strength, campaign performance, and strategic opportunities.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
- 8–10 years of experience in integrated marketing, agency leadership, or business development roles.
- Proven experience winning large-scale RFPs and securing multi-year marketing partnerships.
- Excellent communication, presentation, and relationship-building skills.
- Strong financial acumen and ability to manage pricing, margins, and forecasting.
- Demonstrated leadership of cross-functional teams.
At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work. As a minority-owned company, our mission is to empower marginalized voices that aren’t often represented. Looking at diversity with a soulful lens, we go deeper than the surface-level qualities and include the invisible dimensions of a person’s identity. We do this by breaking down unconscious bias and learned stereotypes that we may not even be aware of but affect our ability to be inclusive. Our philosophy centers on cultural appreciation, not appropriation, and prioritizes equity over equality. We understand that empathy grows through proximity, which is why diverse faces and voices shine in all our campaigns. We have decades of experience creating transformative experiences for market leaders in the banking, non-profit, health, and government industries, among others, we are proud to have been recognized as 2023 Best Places To Work. This accolade reflects our commitment to fostering a positive and inclusive workplace culture. We have extensive experience navigating highly regulated spaces and producing assets that are accessible and compliant. We work with clients who focus on KPIs to deliver ROI, increase positive sentiment, and deliver impact.
About the company
Company website•Marketing Services
ABCD & Company is an award-winning, full-service marketing and events transformation agency that helps brands think big, brand, and bold. With experience at the center of everything we do, we craft unforgettable events and powerful marketing solutions that solve problems, shape culture, and redefine what’s possible. Trusted by top companies, institutions, and global brands, we turn strategy into impact that lasts.
We are a passionate team committed to redefining the boundaries of marketing and events. Our expertise lies in crafting meaningful, soulful experiences that deeply connect brands with their audiences. Together, we can reimagine your marketing and events strategy and create something truly magical.
From multi-billion dollar corporations and regulated industries to membership associations, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level - with soul.
Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work.