Sales Manager

Abwaab | Sales Manager

Location: Baghdad, Iraq

Type: Full-time

Department: Sales - Abwaab CT

About The Role

Sales Manager will oversee both inbound and outbound telesales functions, managing a team of two unit managers and a combined team of 90+ agents. This role requires a seasoned leader capable of setting sales strategies, optimizing conversion funnels, and aligning team efforts across marketing, guided learning, and operations. The ideal candidate brings both strategic vision and hands-on leadership, driving performance through data, structure, and motivation.

Key Responsibilities

• Lead and mentor the Inbound and Outbound and bookstores sales channels and their teams (approx. 90 telesales agents).
• Develop and implement telesales strategies to achieve conversion, revenue, and retention targets.
• Oversee daily sales operations across various channels including campaigns, guided learning, offline exams, YouTube, and social media.
• Align team goals with business priorities in collaboration with the General Manager directly.
• Monitor KPIs, conversion metrics, and agent productivity, implementing improvement plans where needed.
• Ensure effective CRM usage and accurate tracking of all customer interactions and sales performance.
• Work closely with Marketing to enhance lead quality and maximize campaign ROI.
• Conduct regular coaching, training, and performance reviews for team leads and agents. Provide strategic insights and recommendations to leadership based on market data and trends.
• Build a culture of accountability, continuous improvement, and customer focus across the telesales teams.
  
  

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 3–7 years of telesales/inside sales experience, including 2+ years in leadership.
• Proven ability to manage large, high-performing sales teams (20+ members).
• Experience in B2C telesales, ideally within EdTech, telecom, or service-based sectors.
• Strong command of sales reporting, forecasting, and performance analysis.
• Proficiency in CRM systems, Google Sheets, and data tracking tools.
• Excellent leadership, communication, and interpersonal skills.
• Fluent in Arabic (native) and English (professional proficiency).
• Previous experience in startup or fast-growth environments preferred.
  
  

Preferred Skills

• Strong understanding of sales funnels, lead scoring, and conversion optimization.
• Experience designing and executing sales incentive programs to boost motivation and results.
• Ability to identify and scale high-performing sales strategies across teams.
• Familiarity with performance dashboards and data visualization tools (e.g., Google Data Studio, Looker).
• Proven track record of improving Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). Capable of translating data insights into actionable business strategies.
• Entrepreneurial mindset with a “move fast and learn” attitude aligned with Abwaab’s culture.
• Strong collaboration skills to work effectively with Marketing, Operations, and Product teams.
• Excellent presentation and reporting skills for senior management and leadership reviews.