Creative Director
American First Finance
Coppell, TX
Information Technology, Art / Design / Entertainment
Creative Director
American First Finance
The Creative Director is responsible for leading and executing the American First Finance (AFF) brand strategy across all customer and merchant touchpoints. This role ensures consistent, high‑quality creative execution across digital, print, web, and video platforms, supporting business objectives and enhancing the overall customer experience.
Key Responsibilities
- Own and evolve the AFF brand vision, creative standards, and visual identity
- Lead creative development for campaigns, product launches, and key initiatives
- Translate business strategy, insights, and performance data into effective creative solutions
- Ensure brand consistency and quality across all channels and deliverables
- Oversee web page development and video creation/editing
- Manage and mentor internal creative partners and external agencies
- Collaborate cross‑functionally with marketing, product, performance, and growth teams
- Present creative concepts and recommendations to leadership and key stakeholders
- 7–10+ years of creative experience with progressive leadership responsibility
- Strong portfolio demonstrating brand development and multi‑channel execution
- Expertise in visual design, storytelling, and brand governance
- Hands‑on experience building web pages and producing video content
- Excellent communication, presentation, and stakeholder management skills
- Experience in digital‑first, performance‑driven, B2C/B2B, or agency environments
- Medical, dental, vision, life, and supplemental insurance
- Paid vacation and sick time
- 401(k) retirement plan
- Tuition reimbursement (up to $2,000 annually)
- Employee discount program and pet insurance
American First Finance is a wholly owned subsidiary of FirstCash, a publicly traded organization supporting more than 13,000 merchant partners across the United States and Latin America.
Equal Opportunity Employer
FirstCash Holdings, Inc. is committed to equal employment opportunity and full inclusion of all qualified individuals. Reasonable accommodations are available for individuals with disabilities.
[email protected] | 817‑317‑2500
About the company
Company website•Financial Services
Move your business to Yesville.
Join the Yesville movement with American First Finance (AFF) and start saying Yes to more customers. Our inclusive payment solutions help businesses grow by providing flexible, personalized options that lead to more approvals, higher conversions, bigger ticket sales, and overall increased revenue.
We proudly support businesses across 30+ industries—from furniture and appliances to electronics, auto repair, healthcare, veterinary, dental, and vision—helping your customers get what they need today while giving your business the tools to thrive.
Headquartered in Dallas, TX, AFF is committed to helping businesses succeed and creating opportunities for employees who want to make an impact.
Discover how you can bring All Credit Welcome payment solutions to your customers. Visit Yesville.com or call 972-992-3560 to learn more.