Revenue and Sales Director
Apex Hotels
Edinburgh, Scotland, United Kingdom
Sales / Marketing
Overview of role
This role is responsible for leading strategic sales initiatives and revenue optimization across our UK portfolio. This role is pivotal in driving occupancy, yield, and profitability while strengthening Apex’s position in the luxury leisure and corporate hospitality markets. Identify opportunities to drive revenues and maximise profit conversion across each segment and revenue stream.
You’ll play a pivotal role on the Executive Leadership Team, shaping the future of our revenue and Sales strategy. Reporting directly to the Managing Director, you’ll be based in Edinburgh, with travel across our UK sites.
Key Accountabilities
- Setting sales strategy: Develop and execute sales and business development strategies focused on luxury leisure, corporate travel, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
- MICE Business Development: Identification and pursuit of MICE business opportunities through proactive outreach, networking, and partnerships with event planners, DMCs, and corporate clients.
- Revenue management: Analyse booking trends, market conditions, and competitor pricing to inform dynamic pricing strategies, and optimize yield and occupancy across all properties. Balance long lead contracts from Sales and MICE opportunities with shorter lead leisure.
- Manage OTA and agent contract negotiations: Balancing commission rates and promotional costs with visibility and booking volume, navigating rate parity requirements.
- Oversee distribution channels: including OTAs, direct booking channels and GDS platforms to optimise channel mix.
- Embrace new technologies:
- to maximise the effectiveness of revenue management systems and guest enquiry management. Ensure the guest stack is optimised and efficiently maintained, always on, and with ongoing plans to improve and optimise the guest experience.
- as a sales tool to promote meetings and events spaces online, process enquiries and optimise space utilisation.
- Legal and data privacy: Navigating GDPR, PCI compliance, and OTA-specific data-sharing policies.
- Lead, mentor, and motivate the sales and revenue teams to drive targets and exceed expectations.
- Forecast demand and revenue to support budgeting and strategic planning. Manage cost of acquisition management analysis to manage distribution and profit optimisation.
Skills Required:
The Revenue and Sales Director will possess a blend of strategic, commercial and interpersonal skills.
- Commercial insight and strategic thinking: The ability to develop a long-term revenue growth strategy for the brand, reflective of the strength of Apex Hotels product proposition and commercial opportunities
- Exceptional negotiation skills, with a track record of securing high-value contracts and partnerships.
- Leadership and communication: Strong interpersonal skills to effectively inspire teams, influence stakeholders, and clearly articulate Apex Hotel’s vision.
- Analytical skills: The capacity to interpret market trends to build accurate demand forecasts and enable make data-driven decisions.
- Revenue management and sales initiatives: Proven expertise in with excellent team management skills
- Cross-functional collaboration: Coordinating with marketing and operations teams to align goals.
- Adaptability: The flexibility to anticipate and react to economic forces and changing market dynamics.
What we offer
- Executive board level visibility and influence
- A collaborative and values-driven culture
- Competitive salary, performance-based bonus, Pension contributions and comprehensive benefits
- Travel across our UK sites and the chance to make a real impact
- 36 days holiday
- Life Assurance cover
- Various company benefits including Employee Assistance Programme, Financial Wellbeing App, discounts and wellbeing platform, long service recognition, probation and annual anniversary complimentary guest experience overnight stay and dinner for two, 50% discount in our restaurants, Cycle to Work Scheme, discounted room rates for employees, friends, and family, Spa treatments and product discounts
About the company
Company website•Hospitality
FIND YOURSELF AT APEX HOTELS
Our vision of welcoming the culture vultures and wanderlusts of the world began in 1996 when we opened our first hotel in Edinburgh’s Grassmarket. Now, over two decades later, we’ve got 11 luxury hotels across the UK. We like to think of our hotels a bit like you, our guests, members of the family each with their own personality, style, and character. No matter which Apex Hotel you choose we guarantee you’ll enjoy eating, sleeping and everything in between.
Despite our heart – and 3 of our hotels – having firm roots in Scotland’s capital, we thought it was only fair to share the love. Our signature warmer welcome can be found in Edinburgh, Glasgow, Dundee, London, and Bath. Find yourself unwinding in one of our luxury hotels; lounging in your spacious bedroom after a long day of exploring, enjoying bubbles and bites with loved ones in our lively bars and restaurants, or escaping to the spa enjoying the reviving touch of our expert therapists. On the other hand, if you’re a corporate commuter, find yourself working from our comfortable lounge and bar areas – who knows, the Zoom calls may even become more enjoyable too! But the key to it all is you, our guests, which is why no matter where or when, you’ll find friendly faces at every turn in our hotels. We’re more than happy to help so please don’t hesitate to let us know how we can.
With the goal of controlled, dynamic growth in mind, at Apex Hotels we are continually seeking opportunities for expansion and to build upon our offerings to continue providing a space where our guests can create memorable experiences that they will want to share.