About the role
The Product Marketing Specialist plays a critical role in telling Aegis Sortation’s story while shaping how our solutions are understood by customers, partners, and internal teams. This role bridges technical depth and creative storytelling, translating complex automation and material handling solutions into compelling, customer-focused messaging. The position supports product launches, sales enablement, ongoing market research, and content creation, while collaborating closely with sales, R&D, engineering, and Aegis leadership.
What You'll Do
- Develop and maintain product, solution, and service messaging that clearly communicates value, differentiation, and customer impact
- Serve as a product and technology expert by maintaining deep knowledge of Aegis solutions, underlying technologies, and market trends to support accurate, effective marketing and sales enablement content
- Own product launch content, including positioning, value propositions, messaging frameworks, and supporting materials
- Translate complex technical concepts into clear, actionable marketing statements for customer-facing and sales enablement use
- Create and manage customer testimonials, case studies, and whitepapers in collaboration with sales and customers
- Support photo and video initiatives tied to product storytelling, including planning, coordination, review, and asset management
- Work cross-functionally with concepting, sales, and engineering to develop detailed, customer-facing proposal documents and templates
- Conduct industry, market, customer, and competitor research to inform positioning and messaging decisions
- Manage and report on Voice of Customer (VOC) analytics related to product and customer insights
- Support Customer Experience Center assets, facility branding, and customer visit materials as they relate to product storytelling
- Support trade shows, events, and customer engagements by managing product messaging, materials, and overall marketing execution
- Collaborate cross-functionally with sales, engineering, operations, and leadership to ensure alignment and clarity
- Perform other duties, as required
- Bachelor’s degree in marketing, business, communications, engineering, or a related field, or equivalent experience
- 3+ years of experience in product marketing, industrial marketing, or B2B marketing
- Experience working in manufacturing, automation, logistics, or adjacent industries is preferred
- Demonstrated ability to translate complex, technical information into clear, customer-focused messaging
- Experience supporting product launches, product positioning, or solution marketing initiatives
- Strong written and verbal communication skills with attention to clarity and structure
- Ability to conduct research and synthesize insights into practical marketing guidance
- Comfortable working cross-functionally and managing multiple priorities simultaneously
- Ability to communicate effectively across all levels, including C-suite
- Proficiency in Microsoft Office (Word, PowerPoint, Excel)
About Aegis Sortation
At Aegis, our purpose is clear: to create raving fans through expert innovation in intralogistics. Our team combines innovative thinking with deep industry expertise to deliver solutions for projects of all sizes, throughputs, and complexities.
Aegis Sortation is a leader in the intralogistics technology and innovation space. Our expertise spans E-Commerce, Freight and Parcel, and Warehouse and Distribution. As a prime integrator, we have a team capable of conceptualizing and laying out complex systems, and completing detailed design engineering, procurement, and field installation across various project platforms. Our commitment to integrating excellence throughout the project life cycle sets us apart, delivering automation solutions to businesses ranging from local service providers to international logistics giants.
About the company
Company website•Automation Machinery Manufacturing
Aegis Sortation delivers advanced automation technologies and end‑to‑end solutions that enable customers in parcel, distribution, retail, and e‑commerce operations to do more with less. Founded in 2017 and headquartered in Louisville, Kentucky, we design and deliver proprietary technologies that help the world’s leading logistics brands move smarter, faster, and more efficiently.
We bring together innovative products like SmartSort steerable‑wheel technology, Automated Smalls Bagging, and custom sortation systems with full‑service integration, engineering, and lifecycle support. This combination equips our customers with reliable, future‑ready operations that scale with demand and adapt to rapidly changing market needs.
We build solutions that reduce manual labor; increase throughput; maximize space; and deliver predictable, repeatable performance. Every system is backed by expert support and dependable lifecycle services that keep operations running at peak performance.
Our purpose is simple: create raving fans. We live this through a culture of innovation, trust, and continuous improvement, investing in technologies and people who challenge the status quo. From concept to commissioning and long after go‑live, we partner closely with distribution and fulfillment leaders to turn bold ideas into real, operational results.
Whether you need an end‑to‑end automated system, targeted throughput improvements, or a partner for long‑term reliability, Aegis delivers solutions built to transform your business today and prepare you for tomorrow.
Discover how innovation meets execution at Aegis Sortation; connect with us to start the conversation.