Performance Marketing Executive (E-Commerce)
Astroyogi
Gurgaon, Haryana, India
Sales / Marketing
Job Type: Full-time
Experience Required: 1–3 years
About The Role
We are looking for a data-driven and ROI-focused Performance Marketing Executive to manage and scale digital advertising campaigns across platforms. The ideal candidate should have strong experience in managing Google, Meta, Amazon Ads, and quick commerce platforms like Blinkit and Zepto. You will be responsible for driving user acquisition, conversions, and revenue through full-funnel campaign execution.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), Amazon Ads, Flipkart, and other paid platforms.
- Run paid campaigns on quick commerce platforms like Blinkit, Zepto, etc.
- Drive Direct-to-Consumer (D2C) user acquisition strategies.
- Monitor daily campaign performance, analyzing KPIs like CTR, CPC, ROAS, and CAC to continuously optimize results.
- Collaborate with content, design, and product teams to ensure campaign creatives and landing pages are conversion-optimized.
- Manage budgets effectively and ensure cost-efficiency while achieving performance goals.
- Conduct A/B testing on creatives, copies, audiences, and landing pages.
- Generate reports using analytics tools (Google Analytics, Excel, etc.) to derive insights and improvement areas.
- Stay updated with the latest platform algorithms, ad policies, and best practices.
- 2–3 years of experience in Performance Marketing, preferably in e-commerce or D2C businesses.
- Proven hands-on experience in managing paid campaigns on Google, Meta, Amazon, and Flipkart.
- Strong understanding of conversion funnels, audience targeting, and remarketing strategies.
- Experience in managing quick commerce ad platforms is a strong plus.
- Proficient in tools like Google Ads Manager, Meta Ads Manager, Amazon Marketing Console, and Google Analytics.
- Strong analytical skills and proficiency in Excel / Google Sheets for campaign tracking and reporting.
- Ability to multitask, prioritize, and meet tight deadlines.
- Experience working with D2C brands or e-commerce startups.
- Knowledge of SEO, CRM, or retention marketing tools is a plus.
- Certification in Google Ads, Meta Blueprint, or similar is preferred.
About the company
Company website•Technology, Information and Media
Who are We?
Astroyogi is revolutionizing the accessibility of traditional Eastern services by envisioning a new approach. Through the power of technology, we strive to provide our customers with unparalleled service, a wide array of choices, exceptional quality, and great value across various service offerings. - Mrs. Meena. Kapoor, Founder & CEO
Astroyogi embarked on its journey in 2001 by establishing itself as a content creator for prominent internet and telecom collaborations with renowned entities like MSN, Yahoo, and AOL. Eventually, we transitioned into the Value Added Services domain and emerged as the leading provider in India, specializing in content creation, curation, and live services for telecom companies.
In 2016, Astroyogi identified the significant demand for a top-notch solution in the field of astrotech. As a response, we introduced India's inaugural app catering to individuals in search of online guidance, ensuring utmost privacy without compromising on the exceptional quality of our services.
Our Vision and Mission
As a rising community of young individuals increasingly turns to spiritual avenues to address their mental well-being, our attention has shifted towards delivering a professional experience with genuine service providers. Simultaneously, our teams remain committed to exploring novel approaches in the realm of spiritual and mental wellness as we look towards the future.
What's the difference between Netway and Astroyogi?
We are often asked what is the difference between Netway and Astroyogi. There is no difference. While Astroyogi serves as the brand name encompassing the website and app, Netway India is the official company name. Essentially, they represent the same entity, but when it comes to legal documents such as employment offers, the name used is Netway India