Purpose
The role of Manager Digital is to look after the overall Digital Marketing & Communications activities for KE on all external Digital Media Platforms. Responsibilities generally include, but not limited to, organizational narratives projection, online customer support, online monitoring, digital reputational management and crisis comms on digital media, external digital communication, in–house content generation operations, cross functional alignment, online advertising etc. Furthermore, the incumbent is also required to implement and propose innovation in tech projects to promote brand equity, reputation, management, and superior customer and stakeholders’ service. The incumbent is required to work directly under the leadership of General Manager Digital Communications and is responsible to align and deliver a yearly plan of activities in line with organizational objectives and KPIs.
Education (Mandatory)
Minimum is Bachelors
Trainings & Certifications (Mandatory)
Digital Marketing
Project Management
Tech Project Management
Digital Media Buying
Design Skills & Video Making Skills
Data Management Skills – Social Media
Basic HTML
5 Years Of Experience
Functional Competencies
Business Continuity_MGR-GM
Data Analytics and Reporting_MGR-GM
Industry Principles and Concepts_MGR-GM
Project Management_MGR-GM
Event Management_MGR-GM
Media and Communication_MGR-GM
Marketing Management_MGR-GM
Content and Instruction Design_MGR-GM
Brand Management _MGR-GM
Financial Acumen_MGR-GM
Area Of Responsibilities
1 Managing Social Media Team for Regular Updates
Defines the areas of responsibility and expected contributions of the position:
- (1) Design team need to be managed to plan, design, and develop communication collateral in static or video format to reach out to a larger audience online
- (2) Website updates need to be planned & execution checked
- (3) Communication messages on direct chats need to be properly managed and ensured
- (4) Planning a Channel Management Strategy for YouTube – LinkedIn & Instagram
- (5) Discussion based session to be regularly planned and managed to clarify message in layman terms
- (6) Customer interaction based content – such as live videos and live radio shows (broadcasted on social media)
Defines the areas of responsibility and expected contributions of the position:
- (1) Redesigning individual communication on Social Media chats to give conversation a more human feel
- (2) Training social care agents to accommodate, understand and resolve customer queries as much as possible. This will be further ensured through a stringent check and balance on each agent’s performance
- (3) Streamlining automated communication on Whatsapp Chat and Website Chatbot.
3 Customer Outreach – Media Buying & PR Activities
Defines the areas of responsibility and expected contributions of the position:
- (1) Our ads need to target various customer segments of customers and with an inhouse buying unit, we are doing it
- (2) Through an agency, we are also catapulting our digital content to break the clutter on Social Media, and become visible
- (3) A project to have a direct engagement with the YouTube community has been initiated
- (4) Content push through brand collaboration – for better social media milage are also in pipeline
- (5) Establish a network of connection and leverage those to cascade messages supporting KE’s narrative, both organic and inorganic outreach.
Digital campaigns pertain to three main communication objectives;
- Regular Communication (Events, Awards, Distribution activities such as Kunda Removal, ESG/CSR, signing of new projects, updates on projects, project completions etc.)
- Brand building (Transformations that KE has achieved in Karachi, Impact on individual communities, Flawless and tireless efforts by on ground teams, Service delivery campaigns, Social Issues faced in Karachi and solutions)
- Crisis Comms (Rain, fire, electrocution, tripping, generation plant fault, transmission lines fault)
Women and persons with disabilities are encouraged to apply. Role suitability for PWDs will be assessed in accordance with HSE standards.
About the company
Company website•Utilities
KE (formerly Karachi Electric Supply Company) is the only vertically integrated power utility in Pakistan that generates, transmits and distributes electricity to industrial, commercial, agricultural and residential consumers of Karachi (and its outskirts), a metropolis of 20 million people - Pakistan’s largest city.
K-Electric (KE) is a public listed company incorporated in Pakistan in 1913 as KESC. Privatized in 2005 KE is the only vertically integrated utility in Pakistan supplying electricity within a 6500 km square territory including Karachi and its adjoining areas. The majority shares (66.4%) of the company are listed in the PSX owned by KES Power, a consortium of investors including Aljomaih Power Limited of Saudi Arabia, National Industries Group (Holding), Kuwait, and the Infrastructure and Growth Capital Fund (IGCF). The Government of Pakistan is also a minority shareholder (24.36%) in the company.
KE is one of the county’s largest employers: with a workforce of around 11,000 employees. It is one of the only 12 companies in Pakistan’s industrial sector that have been included in the esteemed list of ‘Approved, Training Employer' by the ICAEW and is also the recipient of the Platinum Employer Status by the ACCA.
KE secured a level ‘A’ rating from the Global Reporting Initiative (GRI) for its Integrated Sustainability Report for the year 2012. This makes K-Electric the first power utility in Pakistan to achieve the level ‘A’ rating for an integrated report.
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