Senior Marketing Strategist

ASTRNT is APAC’s fastest growing talent selection solutions provider. We have 'everything for talent', from the latest technology to fast, knowledgable and effective services.

Established in 2016, our services now reach globally, and we're rapidly adopting AI in responsible and effective ways. Example clients are Telkom Akses, Kereta Api Indonesia, Sampoerna, Kompas Group, NTU, National University of Singapore, Unicharm, Acer, BCG and Nestle.

We're now scaling up, locally & globally and adding a Senior Marketing Strategist to join our team focused on high-performance. This role is hybrid, based in our Jakarta SCBD office.

About This Role

As our Senior Marketing Strategist, you will be responsible for:

• Translate ASTRNT’s brand and product marketing strategy into structured campaigns, monthly content plans, and cross-channel communication initiatives
• Leverage AI and emerging tools to streamline ideation, drafting, editing, and testing, while building scalable playbooks, prompt libraries, and workflows for high-quality content production
• Turn product features and releases into clear, compelling business-consequence messaging
• Ensure consistency of tone, positioning, and brand logic across all channels and touchpoints
• Build and manage a structured content calendar aligned with company priorities and launch timelines
• Coordinate closely with the Designer to execute visually coherent and strategically aligned creative assets
• Collaborate with Sales to incorporate real market feedback into messaging refinement
• Own marketing performance tracking by maintaining dashboards across key tools (e.g., GA4, Search Console, LinkedIn Analytics, CRM)
• Monitor and analyze brand performance indicators, campaign effectiveness, and product marketing adoption metrics
• Translate performance data into actionable insights and strategic adjustments

We Encourage People of Backgrounds to Apply, Who Display These Characteristics

• Demonstrates excellence in B2B marketing, with strong experience in content-led strategy or product marketing
• Strong ability to translate high-level strategy and KPIs into clear, prioritized execution plans
• Demonstrates efficiency in content creation (e.g., can turn one idea into multiple formats quickly using available tools).
• Strong sense of what makes content work, able to grab attention, hold interest, and convert across different audiences especially with talent professionals
• Demonstrated experience turning product features into business-impact messaging
• Comfortable building and maintaining dashboards using tools such as GA4, Search Console, LinkedIn Analytics, CRM platforms, or similar
• Strong analytical thinking and structured problem-solving ability
• Strong execution discipline: manages time, priorities, and deadlines independently in a remote-first setup.

ASTRNT is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. ASTRNT is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.