Assistant Manager - BTL

Alstone has been a trusted leader in the cladding industry in India for over 21 years and is recognized as the nation's number one cladding brand. With over 500 channel partners and 16 offices across India, Alstone has successfully delivered more than 700 million square feet of metal composite panels (MCP). The company is committed to innovation, quality, and fostering growth through its extensive network and expertise.1. Dealer & Channel EngagementPlan and execute dealer meets, channel partner meets, and local activations.

Strengthen dealer relationships through regular on-ground engagement.

• BTL Campaign ExecutionImplement BTL campaigns to increase footfall.
  
  

Execute in-shop promotions, product demos, roadshows, and local launches.

• Dealer Branding & POSMEnsure timely execution of dealer branding, displays and POS material.
  
  

Maintain brand consistency across all dealer touchpoints.

• Sales & Launch SupportSupport sales teams with BTL tools and schemes communication.
  
  

Execute dealer-level product launches, demos and training sessions.

• Budget & ROI ManagementManage approved BTL budgets efficiently.
  
  

Track activity performance and ensure optimal ROI.

• Vendor ManagementManage BTL vendors for fabrication and execution.
  
  

Ensure quality, timelines, and payment release only against execution proof and dealer NOC.

• Coordination & ReportingCoordinate with sales, marcom and regional teams.
  
  

Submit monthly activity, spend and performance reports.

• Feedback & Market InsightsCollect dealer feedback and market intelligence.
  
  

Share competitor insights and improvement suggestions with management.Number of dealer/channel activities executed

Dealer branding coverage & quality score

Budget adherence and ROI

Timely execution and reporting

Dealer satisfaction & feedback