Web Analytics Specialist

Job description:

Join the Team at ABYAT – Your Gateway to Retail Excellence!About Us

Are you ready to be part of the largest retail store in the Middle East? ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.

Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings.

Expanding beyond our roots in Kuwait, ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and the UAE. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.

Position: Web Analytics Specialist

Location: Riyadh – Head Office
Department: Omni Team
Reports to: Head of Omni
Type: Full-time

Role Purpose

As a Web Analytics Specialist at ABYAT, you will play a key role in shaping our ECommerce analytics strategy. Your insights will drive performance enhancements, improve customer journeys, and empower data-driven decision-making across our digital platforms. This is your chance to bring together analytical excellence and business acumen to influence outcomes at scale.

Job DescriptionSite Performance & Conversion Optimization

• Own the performance analysis of ABYAT’s ECommerce sites.

• Identify and recommend opportunities to increase conversion rates and maximize revenue.

• Track and optimize micro-conversions to enhance user flows and streamline the path to purchase.

Strategic Insight & Measurement

• Design and implement a robust measurement framework to support both site and cross-functional teams.

• Provide actionable insights and strategic recommendations based on site analytics and key business drivers.

• Analyze the impact of content, features, and campaigns on customer behavior and business outcomes.

Collaboration Across Teams

• Work closely with the Marketing Analytics team to connect campaign performance with user behavior.

• Support the transition to a multi-touch attribution model.

• Partner with the Data Analytics team to build and maintain real-time dashboards for key KPIs.

Innovation & Best Practices

• Stay ahead of industry trends, tools, and methodologies.

• Drive the continuous evolution of ABYAT’s web analytics capabilities through innovation and best practices.

• Apply A/B testing and web performance optimization techniques to improve digital experiences.

Qualifications

• Minimum of 4 years of experience in web/digital analytics, ideally within an ECommerce setting.

• Expertise in Google Analytics (GA4), including tagging and tracking implementation.

• Strong understanding of user behavior analysis and conversion funnels.

• Hands-on experience with multi-touch attribution models.

• Proficient in A/B testing and web performance optimization.

• Skilled in data visualization tools such as Tableau, Looker, or similar platforms.

• Advanced proficiency in Excel and SQL for data modeling and manipulation.

• Excellent analytical thinking and problem-solving skills.

• Strong communication and storytelling abilities, especially in translating complex data into impactful narratives.

• Self-starter with excellent organizational skills and adaptability in a dynamic environment.