Digital Marketing Executive
I Cap Financial Services
Bengaluru, Karnataka, India
Sales / Marketing
- Plan, execute, and optimise Google Ads and Meta Ads (Facebook & Instagram) campaigns.
- Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.
- Track and analyse KPIs and user engagement metrics.
- Design and implement social media strategies to increase brand awareness and engagement.
- Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction.
- Coordinate with design/content teams for visually appealing, brand-aligned campaigns.
- Oversee Shopify operations, including product uploads, collections, conversion optimisation, and customer experience.
- Collaborate with developers for regular website updates, SEO, and performance monitoring.
- Optimise the company websites for user experience and lead generation.
- Manage and coordinate updates and UI/UX for the company's mobile applications.
- Collaborate with product and tech teams to implement features aligned with marketing campaigns.
- Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals.
- Analyse customer data, trends, and market competition to suggest growth strategies.
- Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc. ).
- Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives.
- Regularly report performance metrics, campaign results, and marketing ROI to leadership.
- Proven 2+ years of experience in full-stack digital marketing.
- In-depth knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing, and performance analytics.
- Proficiency in Shopify, website platforms (WordPress or custom CMS), and app management tools.
- Strong understanding of UI/UX principles and user journeys for both finance and fashion domains.
- Excellent grasp of social media trends and platform algorithms.
- Strong analytical skills and ROI orientation.
- Leadership and team collaboration experience.
- Degree in Marketing, Business, Digital Media, or a related field preferred.
About the company
Company website•Accounting, Banking, Financial Services
Founded with a small, dedicated team and a vision for the future, I Cap Financial Services has experienced remarkable growth over the years. Today, we are a thriving company, driven by the trust and loyalty of our clients, who continually inspire our pursuit of excellence.
Our journey has not been confined by borders. We've expanded our services globally, forging strong relationships with clients across the world.
Success at I Cap extends beyond growth. We shape the future of finance by mentoring talent, partnering with institutions, and fostering a vibrant community through sponsorships.
What Sets Us Apart
Our Proprietary investment strategies and personalized approach distinguish us from others in the industry.
By leveraging cutting-edge technology and conducting in-depth market analysis, we deliver financial solutions that generate exceptional results for our clients.
Our Services
At I Cap Financial Services, we provide a complete range of financial solutions to help you grow, manage, and protect your wealth. Our expert team offers tailored strategies for both seasoned investors and those new to financial planning.
With deep expertise in Global and Indian markets, we are dedicated to aligning your investments with your financial goals. We offer:
1. Wealth Management: Customised plans to grow and safeguard wealth.
2. Retirement Planning: Secure your future with our guidance.
3. Financial Advisory: Navigate complexities with personalized advice.
4. Investment Management: Maximize returns, and minimize risk.
Our Products
1. Debentures
2. Direct Equity Investment
3. Unlisted Shares
4. Systematic Investment Plan (SIP)
5. Alternative Investment Fund
6. Portfolio Management Services