SR. MULTIMEDIA DESIGNER
Aurora Parts
Lebanon, IN
Art / Design / Entertainment, Information Technology
Description
Key Responsibilities
Brand & Visual Communication
- Drive and maintain the Aurora Parts brand identity across all print, digital, video, and social touchpoints.
- Develop visual communication pieces including flyers, sell sheets, brochures, logos, iconography, email templates, web graphics, landing pages, signage, and more.
- Build and maintain brand standards documentation, templates (PowerPoint, Word, InDesign), and style guides.
- Create and manage a visual and audio digital asset library for use across the organization.
- Lead layout and production of multi-page paper catalogs and product guides from concept through press-ready files.
- Design print advertising, trade show materials, packaging, and direct mail pieces.
- Manage print vendor relationships, review proofs, and troubleshoot production issues.
- Conceive, coordinate, shoot, direct, and edit video content including product showcases, testimonials, interviews, company events, social reels, and promotional pieces.
- Plan and execute photography sessions for products, events, and portraits; handle setup, staging, lighting, and post-production.
- Produce motion graphics, animated social content, and short-form video optimized for digital platforms.
- Create digital content for email campaigns, social media, website, and online advertising.
- Develop and update website graphics, microsite pages, and landing pages in collaboration with web and marketing teams.
- Produce social media content including static graphics, carousels, and short video that aligns with brand voice and platform best practices.
- Contribute to high-impact dealer and industry events: microsites, custom registration flows, digital and printed signage, day-of materials, and on-site execution.
- Support trade show planning with booth graphics, display materials, and promotional assets.
- Actively integrate AI design, video, and productivity tools to increase output quality and efficiency without sacrificing brand integrity.
- Champion emerging AI capabilities within the Marketing team and help establish best practices for responsible use.
- Provide creative direction and day-to-day guidance to a Graphic Designer, reviewing work for brand consistency, quality, and alignment with project objectives.
- Support the professional development of the Graphic Designer through constructive feedback, skill-building opportunities, and mentorship.
Required Qualifications
- Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Arts, or equivalent professional experience.
- 5+ years of professional design experience in an in-house B2B environment.
- Expert proficiency in Adobe Creative Suite: InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, Audition and Acrobat.
- Demonstrated experience with print catalog layout and production, including print-ready file preparation and press coordination.
- Hands-on video production experience: pre-production planning, on-set direction, shooting, and post-production editing.
- Strong command of photography techniques including product, portrait, and event photography.
- Experience with motion graphics and video animation.
- Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
- Working knowledge of email marketing platforms (e.g., HubSpot or equivalent).
- Demonstrated understanding of print processes, color management, and production workflows.
- Strong portfolio showcasing range across print, video, digital, and brand identity work.
- Excellent verbal and written communication skills; able to present and articulate creative concepts clearly.
- Strong project management skills with ability to handle multiple priorities in a fast-paced environment.
- Ability to work on-site at the Lebanon, IN office as needed; local or Greater Indianapolis area candidates strongly preferred.
Preferred Qualifications
- Experience with web prototyping tools such as Figma, Adobe XD, or Sketch.
- Familiarity with UX/UI principles and responsive design.
- Working knowledge of HTML/CSS or front-end web concepts.
- Experience with voiceover recording and audio editing.
- Knowledge of the trailer, trucking, or heavy-duty aftermarket parts industry.
- Experience with AI design and productivity tools (e.g., Adobe Firefly, Nano Banana, Stitch, or similar).
Who You Are
You are a builder and a brand steward someone who takes ownership from concept to final production. You think in systems, not just single assets. You are proactive about learning new tools and techniques, including AI, because you see them as a way to do your best work faster. You communicate clearly, collaborate well, and bring creative thinking to every brief whether it’s a 200-page product catalog, a 60-second brand video, or a social media post.
About the company
Company website•Truck Transportation
Aurora Parts is the leading provider of Aftermarket service solutions for heavy-duty commercial trailer equipment in North America. Aurora’s cutting-edge technology platforms are supported by an industry-leading supply chain and a national network of trailer dealers and product distribution centers. Aurora’s National Account program, FleetPerform, helps participating fleets increase uptime and lower costs on part sales and repair services for over 2 million trailers under coverage.
Aurora’s expansive product breadth includes parts from over 450 suppliers covering all brands of trailers. Aurora’s eCommerce platform, Aurora Parts to Go (www.AuroraPartsToGo.com), provides an “on the go” solution for equipment owners, small repair shops, and mobile service technicians by connecting them to Aurora dealers and providing an e-catalog of more than 20,000 trailer, chassis, and container parts. Aurora is a proud distributor of Fruehauf, Great Dane, Utility, Morgan and Randon trailer and truck body parts.
Aurora Parts currently has five distribution centers to support our dealer network and is growing rapidly. Our headquarters facility in Lebanon, IN is over 300,000 sq. ft. and home to over 15,000 SKUs of product. In October 2016, we opened a second facility in Atlanta, GA with over 200,000 sq. ft. to service dealers in the southeast region. Our third facility in Dallas, TX, opened in May 2017, is over 150,000 sq. ft. and services dealers in the southwest region. Our location in Reno, NV, with 260,000 sq. ft., opened in July of 2023 to serve western customers. In March of 2024, Aurora began operating out of their newest Distribution Center with the addition of a 300,000+ sq ft facility in York, PA, serving over 600 locations from coast to coast.