CRM Manager
Asia Gaming Brief
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Others
B2C or B2B
Sector
CRM
Sphere
iGaming
Location:
Kuala Lumpur
Ref
SC-20260512-11
Listed
12/05/2026 00:00
Location: Onsite, Old Klang Road, Kuala Lumpur
About The Role
We are hiring a CRM Manager to lead retention strategy and grow long-term value for high-value customers. You will lead customer retention and revenue growth through lifecycle campaigns, customer insights, and team performance. This role focuses on engagement optimisation and scaling successful CRM formulas across teams.
Job Responsibilities
- Build strong customer relationships through personalised communication and retention campaigns.
- Leverage AI tools to analyse customer behaviour and optimise CRM workflows.
- Train and develop the CRM team, improving execution quality and performance.
- Coordinate campaign delivery with Product, Tech, Design, VIP, and Marketing teams.
- Foster a knowledge-sharing culture.
- Own the customer engagement strategy with direct revenue impact.
- Freedom to test and optimise lifecycle campaigns.
- Visibility to leadership through performance results.
- Opportunity to scale successful CRM playbooks into new markets and teams.
- At least 2 years of managerial experience in CRM, Account Management, Luxury Customer Service, or Telesales.
- Fluent in English, Mandarin, and Malay (spoken, written, and reading).
- Strong analytical skills for retention and lifecycle behaviour.
- Customer-focused, results-driven, and adaptable.
- Able to turn strategy into clear execution.
- Experience scaling CRM playbooks into new teams or markets.
- Familiarity with lifecycle or retention platforms.
- Strong track record in campaign optimisation.
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.
About the company
Company website•Periodical Publishing
Asia Gaming Brief (AGB) is an intelligence service providing up-to-date market information for worldwide executives on relevant gaming issues in Asia. Content, developed by experts living and working in Asia, covers a comprehensive range of operational issues including compliance, management, regulation, government interaction, financing, HR and technology. AGB also provides comprehensive country and market reports to members who require an executive overview of new and existing jurisdictions.
Our extensive network of regional advisors ensures that the intelligence you receive is real, topical and based on fact. No other service gives you insights into the daily workings of the gambling business in Asia and behind-the-scenes information on what it really takes to run a business here – the challenges, the possibilities, the solutions. Make sure your information is from the horse’s mouth and not from third-party sources.
Access vast knowledge and experience of those who actually work in and with the Asian gaming industry and get the inside scoop on the next great opportunities, as well as answers to your everyday operational challenges. By becoming a member, you also connect with other like-minded people who want more than just surface-level information. AGB is written by people in the region, for Asia-based executives. If you want to be part of the biggest gambling market in the world, and fully understand it, then AGB is a must for you.
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