Campaign Assistant Manager
Asia Gaming Brief
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Sales / Marketing
B2C
Sector
Marketing
Sphere
iGaming
Location:
Kuala Lumpur
Ref
SC-20260512-06
Listed
12/05/2026 00:00
Location: Onsite, Kuala Lumpur, Malaysia (Hybrid)
About The Role
We are hiring a Campaign Assistant Manager to support and execute lifecycle and retention campaigns for the Malaysia market. This role focuses on improving customer engagement across lifecycle stages through campaign optimisation, performance analysis, and market intelligence. You will work closely with cross-functional teams to enhance retention rates, engagement effectiveness, and campaign execution quality.
Job Responsibilities
- Build and optimize customer journeys from onboarding to long-term engagement, with clear performance improvements.
- Improve monthly customer retention through personalised and targeted engagement strategies.
- Increase engagement performance (e.g click-through rates) across email and pop-up channels.
- Track market, competitor, and customer trends and turn insights into practical improvements.
- Analyse customer behaviour and campaign results to continuously improve lifecycle performance.
- Hands-on involvement in lifecycle and retention strategy execution
- Exposure to data-driven campaign optimisation and market intelligence
- Opportunity to grow into a Campaign Manager or regional campaign role
- Direct impact on customer engagement and retention performance
- Minimum 4 to 6 years of experience in Campaign Management, CRM, Life Cycle Marketing, or related roles
- Experience supporting retention or engagement-focused campaigns
- Experience in the iGaming industry is a must.
- Strong analytical mindset with the ability to interpret campaign and lifecycle data
- Experience in online platforms, or fast-paced digital industries
- Familiarity with lifecycle, CRM, or campaign management tools
- Experience supporting retention or engagement-focused campaigns
- Basic understanding of customer lifecycle models and segmentation
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.
About the company
Company website•Periodical Publishing
Asia Gaming Brief (AGB) is an intelligence service providing up-to-date market information for worldwide executives on relevant gaming issues in Asia. Content, developed by experts living and working in Asia, covers a comprehensive range of operational issues including compliance, management, regulation, government interaction, financing, HR and technology. AGB also provides comprehensive country and market reports to members who require an executive overview of new and existing jurisdictions.
Our extensive network of regional advisors ensures that the intelligence you receive is real, topical and based on fact. No other service gives you insights into the daily workings of the gambling business in Asia and behind-the-scenes information on what it really takes to run a business here – the challenges, the possibilities, the solutions. Make sure your information is from the horse’s mouth and not from third-party sources.
Access vast knowledge and experience of those who actually work in and with the Asian gaming industry and get the inside scoop on the next great opportunities, as well as answers to your everyday operational challenges. By becoming a member, you also connect with other like-minded people who want more than just surface-level information. AGB is written by people in the region, for Asia-based executives. If you want to be part of the biggest gambling market in the world, and fully understand it, then AGB is a must for you.
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