Head of Strategic Partnerships
adWMG
London, England, United Kingdom
Business Development, Sales / Marketing
Hybrid. London
We are looking for a talented and experienced Head of Strategic Partnerships to join our business development team in London.
WMG International (known as adWMG) is an ad tech company based in London, Kyiv, and Los Angeles. It is an official partner of Google, Amazon, Facebook, and other international companies in the development of advertising software. The company’s main product line is based on JS Tag base, VAST, header bidding, and openRTB technologies.
Requirements
- Fluent English
- Experience in the programmatic monetization industry, four years at least
- Understanding JS Tag base, VAST, header bidding, and openRTB technologies
- Strong business acumen with the ability to understand market dynamics, identify growth opportunities, and drive strategic initiatives
- Excellent negotiation and communication skills, with the ability to influence and persuade internal and external stakeholders
- Strategic thinker with the ability to envision long-term partnership opportunities and develop actionable plans to capitalize on them
- Leadership experience, with a demonstrated ability to inspire and motivate cross-functional teams
- Analytical mindset with proficiency in data analysis and performance tracking.
- Develop and execute the company's strategic partnerships strategy, which includes DSP/SSP and Advertiser/Publisher needs
- Identify and prioritize potential supply or demand partners, evaluating their suitability based on criteria such as market alignment, complementary capabilities, and growth opportunities
- Lead negotiations and contract discussions with strategic partners, ensuring mutually beneficial terms and agreements
- Collaborate with cross-functional teams to integrate partnership initiatives into overall business plans and operations
- Drive engagement and relationship-building activities with key stakeholders at partner organizations, including executives, decision-makers, and influencers
- Monitor and analyze adTech trends, competitor activities, and industry developments to identify partnership opportunities and potential threats
- Track and report on the performance of strategic partnerships, including key metrics such as monetization revenue growth and customer satisfaction
- Provide strategic guidance and leadership to the partnerships team, fostering a culture of collaboration, innovation, and excellence.
- Competitive salary and performance-based incentives
- Opportunities for professional development and advancement
- Dynamic and collaborative work environment
- Flexible work arrangements
- Attending industry conferences in Europe and overseas
- Opportunity to cooperate with tier 1 Advertisers, Publishers, DSPs and SSPs worldwide.
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About the company
Company website•Advertising Services
adWMG, a division of WMG International, is a leading ad-tech company specializing in programmatic game promotion and monetization. The company connects direct game advertisers, including Xbox, PlayStation, and Steam, with the right audiences to maximize game visibility and player acquisition. At the same time, adWMG empowers direct publishers, SSPs, Ad Exchanges, and SDKs by unlocking incremental demand and driving revenue growth across web, mobile in-app, and CTV.
The company offers a comprehensive suite of monetization tools, with a key strength in global market reach and the high quality of our technical products. The adWMG system leverages user data from applications or websites to identify the most effective ads. This approach enhances revenue for publishers and SSPs by utilizing VAST, OpenRTB, Prebid, and JS Tags.
adWMG focuses on developing software solutions for programmatic monetization tailored to websites, mobile applications, and console game developers. According to BuiltWith open data, WMG International serves approximately 9,000 websites. Additionally, reputable open data sources indicate that the company supports over 10,000 mobile applications.
WMG International (adWMG) is an Official Google MCM partner, an IAB-certified tech vendor, TCF 2.2 compliant, TAG-verified, and a Prebid demand provider.
Locations:
- 1801 Century Park East, Los Angeles, California, USA
- 71-75 Shelton Street, London, United Kingdom
- Klovskiy uzviz 7a, Kyiv, Ukraine