We are looking for a Performance Marketing Manager to lead user acquisition, engagement, and retention across digital channels. If you are passionate about growth, data, and driving measurable impact, this role is for you.
Key Responsibilities
- Own and scale paid marketing campaigns across platforms: Google Ads, Meta (Facebook/Instagram), YouTube, etc.
- Drive user acquisition for app installs, sign-ups, and course purchases while optimizing for ROI/ROAS.
- Plan, execute, and manage performance campaigns – from strategy, creatives, and targeting to reporting.
- Continuously experiment with new channels, creatives, and audience cohorts to drive scale efficiently.
- Collaborate with design and content teams for high-performing ad creatives and communication.
- Leverage Tier-2 apps, OEM inventories, gaming apps, and alternate ad networks to explore cost-efficient user acquisition opportunities
- Monitor daily budgets, KPIs, and pacing to ensure optimal performance and efficiency.
- Stay updated with latest digital marketing trends, tools, and industry best practices.
- 5-6 years of experience in performance marketing / digital marketing for consumer internet, edtech, or app-based businesses.
- Proven track record of scaling user acquisition and revenue through paid media.
- Hands-on expertise in Google Ads (UAC, Search, Display, YouTube), Meta Ads, and other growth channels.
- Strong understanding of attribution, app marketing metrics (CPI, CAC, LTV, ROAS, retention).
- Experience with marketing analytics tools (Firebase, GA4, etc.).
- Data-driven mindset with excellent Excel/Google Sheets, Looker Studio, and reporting skills.
- Strong creative sensibility and ability to work with design/content teams for ad experiments.
- Startup mindset – proactive, ownership-driven, and comfortable in a fast-paced environment.
About the company
Company website•Technology, Information and Internet
Adda247 is India’s largest Vernacular Learning Platform. Backed by marquee investors like Google, Infoedge, WestBridge, Asha Impact & JM Financials, Adda247 provides online courses for more than 500 exams including Government Job exams, UPSC, IIT JEE, NEET, CUET etc.
Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 provides comprehensive learning solutions including - Live Online Classes, On-demand video courses, Mock Tests, Ebooks, Books etc. Adda247 courses are available in over 12 Indian languages, ensuring that no one is left behind in the pursuit of knowledge.
Adda247 recognizes the uphill battle faced by students, particularly in rural areas, in accessing quality education. More than 80% of Adda247 users come from Tier II, Tier III and beyond (BHARAT) - extending its reach far and wide, bridging the gap between aspirations and opportunities.
Adda247 Group operates three brands: Adda247, StudyIQ Education, and Sankalp Bharat. Each brand is dedicated to serving specific educational needs, from government job exams to UPSC & State PSCs to college entrance tests like JEE, NEET, and CUET.
With a focus on outcomes, Adda247 has achieved phenomenal results over the years, becoming the go-to choice for aspirants across the country. And its commitment to excellence has earned us the highest share of selections in most exam categories we operate in.
At its core, Adda247 believes that it is not just about making education accessible & affordable, it is about building the nation through education. Adda247 currently serves over 40 million monthly users, including 2 million paid students, on its various online platforms.
#BuildingTheNationThroughEducation