Started in the year 2016 and funded by marquee investors like Google, Westbridge & Infoedge, Adda247 is a B2C product-based company on a mission to solve India & education problems at the grassroot level. The multilingual EdTech platform provides 360-degree learning solutions catering to all major educational needs of Tier II, tier III including online courses for competitive exams like Banking, SSC, Teaching exams, Defence exams, GATE, JEE, NEET, UPSC and state exams. Company has also recently entered the K12 segment targeting state board students in Tier II, Tier III and small towns. With more than 15 million monthly active users and 2 million paid users, Adda247 is already one of the
largest and most loved EdTech players in India.
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Why join us?
Here is your chance of joining a young, energetic team with the vision to transform the education space in India. Some things that stand us apart include
- Role with a purpose in a fast-growing organization
- Collaborative culture
- Flexible working policy
- Subsidiesed Lunch Party culture
- Regular offsites
- Fun at work with gymnasium, table tennis, pool etc.
We are looking for a performance-driven Growth Marketing Executive who can lead customer acquisition, engagement, and retention across multiple digital channels. The ideal candidate will use data, automation, and experimentation to scale user growth and enhance the overall customer lifecycle journey.
What you will do ?
- Plan and execute growth strategies to acquire, engage, and retain users across web and app platforms.
- Drive customer lifecycle management (CLM) initiatives through personalized campaigns and automation workflows.
- Manage and optimize Push Notifications, In-App Messages, Emails, and SMS campaigns using tools like MoEngage and CleverTap.
- Segment users based on behavior, lifecycle stage, and engagement level to drive targeted communication.
- Work closely with the content, product, and design teams to execute growth experiments and improve conversion metrics.
- Monitor and analyze key metrics such as CTR, conversion rate, retention rate, CAC, and LTV.
- Optimize paid marketing campaigns across Google Ads, Meta, YouTube, and other channels for maximum ROI.
- Use analytics tools (Google Analytics, Mixpanel, MoEngage, CleverTap dashboards) to extract actionable insights.
- Continuously test and implement new ideas for improving user engagement and reactivation.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 2-4 years of proven experience in Growth / CRM / Performance Marketing roles.
- Hands-on experience with MoEngage, CleverTap, and other CRM automation platforms.
- Strong understanding of customer engagement, retention, and lifecycle management.
- Experience managing Push Notifications, Email, SMS, and In-App campaigns.
- Analytical mindset with the ability to translate data into insights and strategy.
- Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, and Google Analytics.
- Excellent communication, teamwork, and project management skills.
- Be part of India’s fastest-growing EdTech company.
- Work with a passionate marketing team that values innovation & experimentation.
- Great opportunity to learn automation, user growth, and campaign analytics at scale.
About the company
Company website•Education
Adda247 is India’s largest Vernacular Learning Platform. Backed by marquee investors like Google, Infoedge, WestBridge, Asha Impact & JM Financials, Adda247 provides online courses for more than 500 exams including Government Job exams, UPSC, IIT JEE, NEET, CUET etc.
Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 provides comprehensive learning solutions including - Live Online Classes, On-demand video courses, Mock Tests, Ebooks, Books etc. Adda247 courses are available in over 12 Indian languages, ensuring that no one is left behind in the pursuit of knowledge.
Adda247 recognizes the uphill battle faced by students, particularly in rural areas, in accessing quality education. More than 80% of Adda247 users come from Tier II, Tier III and beyond (BHARAT) - extending its reach far and wide, bridging the gap between aspirations and opportunities.
Adda247 Group operates three brands: Adda247, StudyIQ Education, and Sankalp Bharat. Each brand is dedicated to serving specific educational needs, from government job exams to UPSC & State PSCs to college entrance tests like JEE, NEET, and CUET.
With a focus on outcomes, Adda247 has achieved phenomenal results over the years, becoming the go-to choice for aspirants across the country. And its commitment to excellence has earned us the highest share of selections in most exam categories we operate in.
At its core, Adda247 believes that it is not just about making education accessible & affordable, it is about building the nation through education. Adda247 currently serves over 40 million monthly users, including 2 million paid students, on its various online platforms.
#BuildingTheNationThroughEducation