Marketing Manager [211820]

Aquent is partnering with a global leader in media and entertainment, a company renowned for creating and distributing premium content from diverse storytellers to audiences worldwide. This organization has a rich history of innovation, consistently delivering blockbuster films, popular TV franchises, award-winning series, and beloved kids franchises that captivate millions. Join our client’s dynamic team and make a tangible impact on how their captivating content reaches consumers across the globe.

Are you a strategic marketer with a passion for content and a knack for driving sales? We are seeking a dynamic individual to join our client’s team and play a pivotal role in shaping the marketing and strategic plans for a vast portfolio of television content across both physical and digital formats. This is an exciting opportunity to make a significant impact on how beloved stories reach audiences, optimizing transactional sales and growth in key international markets.

Impact And Contributions

In this role, you will be instrumental in optimizing the contribution from television libraries, providing strategic marketing support to enhance campaign delivery and drive transactional sales. You will lead the product planning process for new releases, catalogue content, animation, and television content across various markets, collaborating closely with relevant teams at the home office. Your expertise will directly influence promotional activities, release strategies, and overall market penetration, ensuring the company’s content continues to thrive and reach new heights.

Primary Duties

• Serve as the team’s expert on all television, kids, and animation content, disseminating relevant insights and developing release strategy proposals and marketing campaign support.
• Drive new television, animation, and kids initiatives with digital partners and optimize sales opportunities for physical partners.
• Develop product lifecycle management strategies, identifying key titles and promotional opportunities, and approving release and promotional calendars for key markets.
• Collaborate with team members to agree on pricing, promotions, media, and marketing initiatives that drive sales for television, animation, and kids libraries, considering brand and franchise development.
• Ensure partners receive relevant marketing and promotional materials via internal systems, liaising with the home office to develop creative needs for television and animation products in a timely manner.
• Assess and monitor marketing spend levels and campaign effectiveness for licensee and agent teams in specific international markets, ensuring budget targets are met and providing insights for other territory initiatives.
• Make recommendations to licensee and agent teams in specific international markets to optimize the user interface and merchandising of content on stores, as well as marketing initiatives for the end consumer in both physical and digital environments.
• Keep licensee and agent teams in specific international markets updated with new release insights and requirements to support their marketing and trade campaigns.
• Work with the Marketing Director and team to support cross-divisional collaboration, ensuring franchise strategies are optimized with home entertainment support and partners are included in local/regional marketing initiatives.
• Collaborate with teams at home and regional offices to greenlight titles for both physical and digital clients, ensuring localization is optimized and remains profitable across all new release products, catalogue new-to-format, television, and animation content.
• Work with operations teams to understand ratings and censorship requirements in regions and determine best processes to inform various parts of the business of content release dates and plans through internal systems.
• Work with Operations/Supply Chain teams to ensure timely product delivery.
• Develop presentations and pitch documents to support regular client presentations and commercial teams, gathering best practices and making recommendations on release strategies and campaigns.
• Review sales and performance of television marketing activities.
• Liaise closely with home and regional offices.
• Collaborate with other departments/teams (territories, home office, regional teams) to build relationships and ensure efficacy of initiatives.
• Support budget and forecast target setting for the television/animation/kids category and oversee marketing spend for home entertainment in specific international markets.
• Execute special projects in collaboration with the team to support current business priorities and provide ad hoc reporting/presentations as required.
• Support marketing initiatives with best practice and media optimizing strategies as required.
  
  

Must-Have Qualifications

• Computer proficiency and full working knowledge of Microsoft Office (including AI tools).
• Strong organizational skills, ability to prioritize workload, detail orientation, and follow-through skills.
• Excellent listening, written, oral, and presentation skills to interact effectively with diverse international markets, regional, and home office teams at all levels.
• Ability to take initiative, develop work processes, provide marketing analyses, and summary reports as necessary.
• Numerate, with the ability to apply project management, marketing, and analytical skills to the video business.
• Excellent interpersonal, communication, and presentation skills, combined with the ability to win confidence and influence positive results across all levels of the company.
• A deep interest in and demonstrable knowledge of the film/television business.
• 3-5 years of product management experience in home entertainment (physical & digital).
  
  

Nice-to-Have Qualifications

• Other languages would be useful but not essential.
• Experience in new release content is strongly preferred.
• Previous multi-national experience.
  
  

Client Description

A global leader in media and entertainment, known for its diverse portfolio of world-class brands across film, television, and digital platforms. It operates in over 200 countries, making it one of the largest media companies worldwide.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.