Director of Advertising and Marketing - Hybrid
Precision Tune Auto Care
Ashburn, VA
Sales / Marketing
This is a hybrid role with 3 days remote and 2 days in office each week. Highly visible position Precision Tune Auto Care. Daily interaction across multiple company functions: marketing, operations, training, as well as daily interaction with franchise owners, corporate store managers and vendors.
The ideal candidate will have 5 years of marketing experience including a minimum of 3 years of relevant advertising experience and a minimum of 2 years of relevant digital marketing experience. This position offers great growth opportunity for the right candidate who is hard working and has excellent multi-tasking abilities.
You will oversee the day-to-day operations of all marketing programs, advertising, media, including tracking costs; Acting liaison between other company department personnel and executive management HR responsibilities include overseeing a digital marketing manager and specialist. .
Role includes:
Develop and executes strategic and tactical marketing communications programs in a collaborative team environment
Manage marketing firms and ad agencies to develop new creative and marketing programs that improve brand awareness and retail traffic
Manage and lead all company digital marketing initiatives
Oversee development and implementation of all internal communications vehicles, such as print publications, announcements, PowerPoint presentations, web communications and other electronic media
Specific Duties & Responsibilities
Manage and continually update and develop the consumer website - desktop and mobile versions. Work directly with external vendor partners/web developers for any new programming or website reconstruction. Conduct ongoing website analysis and provide monthly metrics. Continuously work on SEO to improve organic results with both on-site and local listings.
Manage company intranet site - Major point of contact for all actions on the site, set up all accounts, monitor activity daily, provide training/tips, ensure content and contacts are updated, manage front home page messaging to keep it fresh, work directly with external web developer for any new programming or website reconstruction.
Manage and lead the company’s Social Media and content marketing programs including producing content and working with external vendors on creating and implementing strategies for the national business level, as well as the local business level.
Manage and develop the Customer Retention Marketing (CRM) program including the postcard and email reminders, the Online Garage and the Smart Phone App. Work directly with vendor partners on metrics and functions.
Manage Advertising Agencies/Design Consultants: manage day to day interaction with any external vendors required to help build advertising, marketing, web and PR materials, including managing budgets/time management for each project
Manage In-house Publications
Presentations: write and format, design templates for PowerPoint presentations; presenter for franchise management classes, regional meetings, PMF meetings
Convention/Meetings: key member of convention planning committee, creative direction to all marketing print and digital materials, communication and promotion to ensure attendance, meeting content/agenda, speaker support, on-site production
Requirements
Minimum of a BA or BS in Marketing, Digital Marketing, Business or related field.
Minimum of 5 years of marketing experience including a minimum of 3 years of relevant advertising experience and a minimum of 2 years of relevant digital marketing experience.
Franchise Experience Is Preferred
Excellent working knowledge of all advertising mediums- print, TV, radio, outdoor, LSM and online.
Experience working with databases and database marketing; working with IT/programmers a plus.
Thorough understanding of the creative development and print production processes.
Able to influence and motivate internal and external resources, work in a team environment and with people at all levels.
Exceptional writer with proven ability to develop copy for multiple audiences and applications.
Strong strategic communications thinker and problem solver.
Ability to handle multiple projects effectively and work under deadlines.
Experience with software programs a plus: Office, Illustrator, Photoshop, InDesign
Ability to interact with others and to develop programs based on the needs of other departments
Previous franchising and multi-unit experience a plus
Some travel required
The ideal candidate will have 5 years of marketing experience including a minimum of 3 years of relevant advertising experience and a minimum of 2 years of relevant digital marketing experience. This position offers great growth opportunity for the right candidate who is hard working and has excellent multi-tasking abilities.
You will oversee the day-to-day operations of all marketing programs, advertising, media, including tracking costs; Acting liaison between other company department personnel and executive management HR responsibilities include overseeing a digital marketing manager and specialist. .
Role includes:
Develop and executes strategic and tactical marketing communications programs in a collaborative team environment
Manage marketing firms and ad agencies to develop new creative and marketing programs that improve brand awareness and retail traffic
Manage and lead all company digital marketing initiatives
Oversee development and implementation of all internal communications vehicles, such as print publications, announcements, PowerPoint presentations, web communications and other electronic media
Specific Duties & Responsibilities
Manage and continually update and develop the consumer website - desktop and mobile versions. Work directly with external vendor partners/web developers for any new programming or website reconstruction. Conduct ongoing website analysis and provide monthly metrics. Continuously work on SEO to improve organic results with both on-site and local listings.
Manage company intranet site - Major point of contact for all actions on the site, set up all accounts, monitor activity daily, provide training/tips, ensure content and contacts are updated, manage front home page messaging to keep it fresh, work directly with external web developer for any new programming or website reconstruction.
Manage and lead the company’s Social Media and content marketing programs including producing content and working with external vendors on creating and implementing strategies for the national business level, as well as the local business level.
Manage and develop the Customer Retention Marketing (CRM) program including the postcard and email reminders, the Online Garage and the Smart Phone App. Work directly with vendor partners on metrics and functions.
Manage Advertising Agencies/Design Consultants: manage day to day interaction with any external vendors required to help build advertising, marketing, web and PR materials, including managing budgets/time management for each project
Manage In-house Publications
Presentations: write and format, design templates for PowerPoint presentations; presenter for franchise management classes, regional meetings, PMF meetings
Convention/Meetings: key member of convention planning committee, creative direction to all marketing print and digital materials, communication and promotion to ensure attendance, meeting content/agenda, speaker support, on-site production
Requirements
Minimum of a BA or BS in Marketing, Digital Marketing, Business or related field.
Minimum of 5 years of marketing experience including a minimum of 3 years of relevant advertising experience and a minimum of 2 years of relevant digital marketing experience.
Franchise Experience Is Preferred
Excellent working knowledge of all advertising mediums- print, TV, radio, outdoor, LSM and online.
Experience working with databases and database marketing; working with IT/programmers a plus.
Thorough understanding of the creative development and print production processes.
Able to influence and motivate internal and external resources, work in a team environment and with people at all levels.
Exceptional writer with proven ability to develop copy for multiple audiences and applications.
Strong strategic communications thinker and problem solver.
Ability to handle multiple projects effectively and work under deadlines.
Experience with software programs a plus: Office, Illustrator, Photoshop, InDesign
Ability to interact with others and to develop programs based on the needs of other departments
Previous franchising and multi-unit experience a plus
Some travel required
About the company
Company website•Motor Vehicle Manufacturing
Precision Tune Auto Care celebrates 45+ years of taking care of cars and the people who ride in them, providing car owners with a one-stop shop for factory scheduled maintenance service and repairs for autos, SUVs, MiniVans and Hybrids. Our trained and certified technicians can perform the same service as a dealer only at a much greater value.
Precision Tune Auto Care is not just another car repair and tune up service provider. We've been in business for over 45 years, and we have the best-in-class training and service warranties. While we have been experts on cars, we're also focused on the people who drive in them. We understand how people drive, and based on that, we can build a program catered to each person that keeps your car running how you want it. It's how Precision Tune Auto Care is in tune with customers.
Servicing 2.5 million vehicles each year and providing the driving public with car care education for personal safety and environmental health, PTAC is a global player with 287 professional service facilities in 5 countries.