Marketing Executive / Senior Marketing Executive
CREATIVE EATERIES
Singapore, Singapore
Sales / Marketing
Essential Duties And Responsibilities
Strategic Planning & Execution
- Lead and manage end-to-end integrated marketing campaigns for assigned brands, ensuring all activities align with group-wide financial goals.
- Develop and implement comprehensive marketing strategies for new outlet openings, brand refreshes, and large-scale corporate events (e.g., Town Halls, Internal Awards).
- Analyse campaign performance using data-driven insights to recommend improvements for future ROI.
- Drive high-level external partnerships (e.g., banks & malls) to negotiate and execute high-impact promotions.
- Spearhead Media and PR activations, including managing relationships with KOLs, food critics, and journalists.
- Oversee the social media content strategy, ensuring brand voice consistency and high engagement rates across all platforms.
- Develop and refine the CRM strategy for the Creative Eateries membership program, creating targeted engagement campaigns to increase customer lifetime value.
- Support outlet-level marketing implementation - Project manage menu revamps and POSM production, coordinating between the culinary team, operations, and external designers.
- Proactively contribute to the conceptualization of new dining concepts, providing market research and competitive analysis to management.
- Manage the BTL strategy, identifying high-traffic ad spaces and innovative activation methods to drive footfall.
- Lead the service recovery process, setting the standard for how the group handles feedback across digital and offline channels.
- Provide guidance to junior marketing executives or interns to ensure operational excellence.
- Min. Diploma in Business, Marketing or Liberal Arts
- Preferably 3 years of experience in related field
- Strong interest in F&B Industry (Restaurant & Catering)
- Positive working attitude, self-driven and proactive
- Keen eye for graphic visuals (POSM and Menu)
- Ability to multi-task and adapt to change quickly
- Creative thinker and strong ability to conceptualise designs and customer experience
- Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively
About the company
Company website•Food and Beverage Services
Since its creation in 1992, Creative Eateries’ existence has been centred around creating memorable dining experiences for food lovers to share with their family and friends. The company prides itself on making global cuisine experiences accessible and memorable across its collection of 13 popular homegrown brands - Suki-Ya, Tajimaya Yakiniku, Typhoon Cafe, Bangkok Jam, Suki-Suki Hotpot, Siam Kitchen, Sarai Fine Thai, Barossa Steak & Grill, Tanglin Cookhouse, and Vineyard as well as two catering brands in the form of Creative Eateries Catering and Halal-certified, Shiok Kitchen Catering. The company strives to operate transparently, with honesty and openness at the core of its operations and backed by a data and marketing driven approach. Creative Eateries believes in empowering its team and its collaborators to provide dining experiences that are authentic, of good value, and centred around friendly service topped off with our customer loyalty programme to make these dining experiences exceptionally rewarding. The company is committed to attracting and empowering visionary F&B talents, forging dynamic collaborations that spark innovation and set new benchmarks for excellence—ultimately redefining and energizing the local dining landscape.