Product Marketing Engineer

Lattice Overview

There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality.Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

Accountabilities

Responsibilities & Skills

• Manage the Soft IP lifecycle, including new IP releases, change management, consumption tracking, and end-of-life (EOL) execution.
• Partner closely with the Product Marketing Manager and Technical Product Marketing Manager on IP roadmap lifecycle planning and new product introduction (NPI) device enablement.
• Coordinate cross-functional alignment between Sales, R&D, Product and Segment Marketing, and other business units to ensure timely delivery, effective communication, and smooth transitions across lifecycle stages. And to deliver effective communication tools and resources for sales and partner enablement.
• Oversee the creation, analysis, and distribution of IP consumption and licensing reports to provide strategic insights that inform roadmap planning and business decisions.
• Drive lifecycle governance and process improvements, enabling operational excellence in IP-related milestones and continuous optimization of marketing workflows.
• Support Go-to-Market (GTM) operational activities for IP Cores, including launch readiness, messaging alignment, packaging of IP offerings, and enablement material preparation to ensure successful IP introduction and adoption.
• Collaborate with cross-functional stakeholders to execute GTM plans, monitor launch performance, and optimize marketing tactics based on feedback and data insights.
• Develop and manage IP marketing collaterals, ensuring availability across key platforms including the Lattice website, Sales Toolbox, and the IP Marketing SharePoint hub.
• Support IP promotion efforts by ensuring content accuracy, accessibility, and alignment with go-to-market strategies.
  
  

Qualifications

• BS/MS in Electronics Engineering, Electrical Engineering, or related field
• At least 3+ years of work experience in technology, semiconductor, electronics or related field
• Experience in B2B technology, semiconductors, embedded systems, or software development.
• Has a good background of basic integrated circuit categories and functions (processors, analog, memory, etc.)
• Proficient with data analysis and presentation using Excel, Powerpoint and similar tools.
• Driven, with an entrepreneurial spirit and sense of urgency. Must be resourceful and proactive.
• Excellent communication, analytical, and project management skills
• Must possess independent problem-solving skills
• Must be able to drive projects and lead a discussion
• Strong written and verbal communication skills and the ability to work with multiple groups
• Be a change agent. Identify key pain points across marketing, engage with a team of subject matter experts to address pain root causes and deliver sustainable solutions
• Data-driven mindset with experience in reporting, analytics, and performance tracking.