Search Engine Marketing Specialist

About the Role:

We’re looking for a detail-oriented and curious Paid Search Specialist with 2 years of experience to support the strategy, execution, and optimization of SEM campaigns—primarily within the pharmaceutical and healthcare space.

This role is ideal for someone who loves the mechanics of paid search, wants to deepen their platform expertise, and is excited to grow within a collaborative, fast-moving agency environment. You’ll work closely with senior SEM leaders, media strategists, client service teams, production and cross-functional partners to help deliver compliant, high-performing search programs for both HCP and patient audiences.

Responsibilities:

Campaign Execution & Optimization

• Support the build, launch, and optimization of paid search campaigns across Google Ads and Microsoft Ads
• Assist in keyword research, campaign structuring, ad copy implementation, extensions, and bid adjustments
• Monitor daily pacing and performance to ensure campaigns align with client goals and budgets
• Execute optimizations based on performance trends, platform best practices, and direction from senior SEM team members

SEM Strategy Support

• Contribute to SEM planning by identifying keyword opportunities, audience signals, and competitive insights
• Partner with writing and strategy teams to help develop and implement SEM ad copy aligned with brand messaging and compliance requirements
• Support SEM submissions through MLR by organizing documentation and ensuring approved content is used correctly

Measurement & Tracking

• Validate conversion tracking and flag data issues to senior team members
• Pull and analyze performance reports, highlighting trends, insights, and optimization opportunities

Regulatory Compliance

• Adhere to pharma SEM regulatory standards and internal governance processes
• Maintain organized records for audits, MLR approvals, and campaign documentation
• Stay up to date on platform policies and pharma-specific SEM guidelines

Collaboration & Growth

• Work closely with media strategy, client service, analytics, and development teams to support integrated media efforts
• Participate in reporting and internal readouts by contributing performance insights and learnings
• Actively seek feedback and learning opportunities to grow SEM expertise and industry knowledge

Experience:

• 1.5 - 2 years of hands-on experience in paid search (agency experience preferred)
• Familiarity with Google Ads and Microsoft Ads; pharma or healthcare experience is a plus
• Strong analytical mindset with comfort working in data, spreadsheets, and reporting dashboards
• Highly organized with excellent attention to detail
• Clear communicator who thrives in a collaborative, team-oriented environment
• Eagerness to learn, ask questions, and grow within paid media and digital marketing