Strategic Planning Specialist

Strategic Planning Specialist, Services

Location

Culver City, CA (Hybrid)

Duration

12-Month Contract

Pay Rate

$67.17/hour

Job Summary

The Services Central Marketing team is responsible for driving awareness, education, and customer acquisition across a portfolio of service offerings through integrated marketing efforts. This growing team is seeking a Strategic Planning Specialist to support marketing strategy across payment-related services.

In this role, you will collaborate with cross-functional teams including marketing, media, creative strategy, analytics, and data to develop data-driven campaign strategies. The ideal candidate is a strong communicator with excellent presentation skills, capable of managing multiple priorities in a fast-paced, evolving environment.

Key Qualifications

• 5+ years of experience in media planning and strategy (agency experience preferred)
• Expertise in cross-channel planning supporting both performance and brand KPIs
• Proven ability to leverage data and insights to build audience profiles and develop strategic marketing plans aligned with business objectives
• Familiarity with traditional (OOH, TV) and digital media channels, including social platforms, and how they integrate within campaigns
• Experience measuring campaign performance using testing and analytics frameworks, with the ability to translate findings into actionable insights
• Proficiency with syndicated research tools (e.g., MRI/Simmons, comScore) and social listening platforms
• Strong ability to work independently, manage multiple projects, and adapt quickly in a dynamic environment
• Excellent written, verbal, and presentation skills
• Experience in financial services or acquisition marketing is a plus
  
  

Key Responsibilities

• Develop and execute integrated media strategies across Services marketing initiatives
• Manage workflows between internal stakeholders and external media partners
• Analyze media performance and provide clear insights, optimizations, and recommendations
• Act as a strategic advisor to stakeholders, guiding budget allocation and media channel selection
• Provide input on creative strategy, including messaging and branding alignment
• Clearly communicate campaign strategies, results, and forward-looking recommendations
  
  

Education

• Bachelor’s degree (BS/BA) required
  
  

Equal Opportunity Statement

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.