Vice President – Business Development & Strategic Brand Partnerships

We are looking for a senior resource in Sales, Business Development, Strategic Brand Partnerships for Product Placements (PPL) in Films, Movies, OTT projects and various K-Drama. SkyBlue Media is a startup in Korea and is scouting for talent and well network sales candidates from Advertising Agencies and/or Media and Entertainment companies.

About SkyBlue Media Group

We are an international media company with operations across Malaysia, Dubai, and India, specializing in creating impactful brand experiences across diverse media platforms. Over the past 15+ years, we have established a strong reputation for innovation, scale, and effectiveness in the OOH and entertainment marketing space.

Our Markets & Expertise

• Malaysia – OOH Media Leadership With over 15 years of experience, we are one of Malaysia’s leading OOH media companies, offering a nationwide portfolio of outdoor and transit advertising formats. Our strong partnerships in cinema, retail, and outdoor environments ensure unmatched visibility and brand recall.
• Dubai – Transit Media Exclusivity Through SB Mobility Media LLC, we hold the exclusive 5-year rights from Dubai’s Roads & Transport Authority (RTA) to manage bus and transit media. This includes bus exteriors, shelters, stations, and MUPIs, making us a leading player in transit advertising across the UAE.
• India – Entertainment & Content Integrations Expanding into the world’s largest film and OTT markets, we are establishing our Mumbai-based operations focused on in-film brand integrations, OTT partnerships, and branded entertainment solutions. Supported by our AI-driven placement and analytics platform, we connect brands with audiences through story-driven content integrations that deliver measurable impact.
  
  

SkyBlue Group – https://skybluegroup.com/ SkyBlue Cinematix – www.skybluecinematix.com

Key Responsibilities

• Revenue & Growth Ownership – Own overall sales and partnership revenue across films, TV, OTT, via branded content. Define annual targets, growth plans, and monetization priorities.
• Brand & Agency Relationships – Maintain senior relationships with CMOs, brand heads, agency leadership, and media buying teams to drive sustained business growth.
• Monetization Strategy – Design and scale monetization frameworks across in-film integrations, TV & OTT sponsorships, branded content, advertiser-funded programming, and IP-led partnerships.
• Leadership & Team Management – Lead, mentor, and manage AGM and Senior Manager teams across Films, TV, and OTT partnerships, ensuring strong pipelines and execution excellence.
• High-Value Deal Closure – Personally lead complex, high-impact negotiations involving brands, agencies, production houses, broadcasters, and platforms.
• Cross-Functional Alignment – Work closely with content, production, programming, marketing, legal, and finance teams to ensure commercially sound and executable partnerships.
• Market Leadership & Insights – Track evolving trends across cinema marketing, TV ad sales, OTT monetization models, and branded entertainment to keep offerings competitive and future-ready.
• Governance & Forecasting – Own sales forecasting, pricing strategy, pipeline governance, and leadership reporting.
  
  

Profile

• 15 years plus of experience in sales leadership, ad sales, or brand partnerships, PPL across films, television, OTT, or media & entertainment companies.
• Strong understanding of film marketing, production ecosystems, broadcast ad sales, OTT monetization, and branded content models.
• Established senior-level relationships with production houses, studios, broadcasters, OTT platforms, brands, and agencies.
• Proven ability to lead senior teams and drive multi-platform revenue mandates.
• Strong negotiation skills with a balance of strategic vision and hands-on deal execution.
• Excellent leadership, communication, and stakeholder management skills.
• MBA/PG in Marketing, Media, or Business preferred.
  
  

Why Sky Blue Media?

Because we don’t just work with brands and content; we help shape how audiences experience them. Every partnership here is an opportunity to redefine how storytelling meets strategy, across television, digital, and OTT. If you’re someone who understands the pulse of media and knows how to bring brands into that story, this is where you belong.