Brand Marketing & ZAP Executive
ZALORA Group
Muntinlupa City, National Capital Region, Philippines
Sales / Marketing
In this role, you’ll take ownership of the execution of marketing campaigns and operational tasks for your assigned brands under ZALORA's Growth Categories. You’ll gain hands-on experience in campaign management, coordination, and exposure to the full marketing process, making this a strong foundation for your career in Account Management.
Responsibilities:
ZALORA Advertising Platform
- Build relationships with brand partners and secure investments for the ZALORA Advertising Platform (ZAP) to improve their exposure and performance, while achieving advertising revenue targets.
- Support brand management under ZALORA’s key emerging categories: Kids, Accessories, and Beauty.
- Create curated marketing plans that strategically optimize brand budgets, and present comprehensive findings through post-campaign reports, as well as quarterly and annual brand performance reviews.
- Support other cross-category initiatives under Apparel, Luxury, Sports, and Shoes.
- Liaise with the brand partners on other campaign and reporting needs.
- Assist in creating co-marketing deals with brands, finding other avenues to increase the brand awareness of both our partners and ZALORA.
- Run overall day-today operational campaign management, ensuring all brand campaigns are delivered effectively and on time and properly distributed across all marketing channels.
- Understand and utilize various analytics, reports, and platforms to analyze and optimize campaign performance.
- Communicate and collaborate with multiple teams across Commercial, Operations, Finance, and Customer Service/Experience, as well as Marketing channels (Performance Marketing, Onsite, CRM, Social Media, PR, Partnerships, SEO, etc.) to ensure effective multi-channel campaign execution.
- Bachelor’s Degree in Marketing, Communications, Business or equivalent
- 1-3 years of relevant experience, preferably in campaign management, however fresh graduates may be considered for an entry-level position
- Impeccable communication, presentation, and interpersonal skills
- Good analytical and problem-solving skills with a creative flair
- Proficient in MS Excel and PowerPoint, as well as their Google counterparts
- Ability to multitask and meet deadlines while being meticulous and detail-oriented
- A desire to gain hands-on experience with online marketing and web development strategies
- A discerning eye for fashion and design
About the company
Company website•Software Development
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million monthly visits.
With an extensive collection of top international and local brands, ZALORA is a curated platform, featuring all the things shoppers love in one place. Customers can discover authentic products from over 3000 brands across categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, including essentials and home & living products.
As a customer-first brand, ZALORA is powered by a team of committed innovators, providing a seamless shopping experience across mobile, tablet, and desktop. With a broad network of logistical service, ZALORA is known for speedy and reliable deliveries, as well as offering multiple payment methods, including cash-on-delivery across its markets. ZALORA provides up to 30-day free returns and free delivery after a certain spend. ZALORA continues to delight shoppers with their unlimited next-day delivery subscription, ZNow, and give customers more value with ZALORA’s signature Cashback programme. ZALORA also made it easier for shoppers to buy products based on their style inspiration with ZALORA’s visual search function, Complete the Look and Get the Look feature!
ZALORA prides itself to be an industry enabler through innovations like our data analytics platform, TRENDER, that provides brand partners valuable insights and 1SS (One-stock solution) a modular multi-channel e-commerce fulfillment service, allowing brand partners to consolidate their stocks in ZALORA’s e-fulfillment centres.
Putting the customers and brand partners at the centre of our innovation, ZALORA is the online destination that connects everyone to the limitless world of e-commerce.