Kilts Center for Marketing
@kilts_center_for_marketing
Chicago, Illinoishttps://research.chicagobooth.edu/kilts/ Higher EducationOverview
About Kilts Center for Marketing
Founded in 1999, the Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating world-class faculty research and offering programs that prepare students and alumni for careers in marketing-related fields such as tech product management, product marketing management, brand management, and general management.
Our work builds on Chicago Booth’s distinctive multidisciplinary approach—The Chicago Approach—rooted in economics, psychology, and statistics. Guided by this philosophy, the Kilts Center strengthens the marketing curriculum, supports faculty in producing pioneering research, and provides fellowships and hands-on opportunities for students.
Founded in 1999, the Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating world-class faculty research and offering programs that prepare students and alumni for careers in marketing-related fields such as tech product management, product marketing management, brand management, and general management.
Our work reflects Booth’s distinctive multidisciplinary approach—The Chicago Approach—rooted in economics, psychology, and statistics. By strengthening the marketing curriculum, supporting pioneering research, and providing hands-on opportunities, the Kilts Center equips students and alumni with the tools to lead across industries including technology, consumer packaged goods, consulting, and more.
Our work builds on Chicago Booth’s distinctive multidisciplinary approach—The Chicago Approach—rooted in economics, psychology, and statistics. Guided by this philosophy, the Kilts Center strengthens the marketing curriculum, supports faculty in producing pioneering research, and provides fellowships and hands-on opportunities for students.
Founded in 1999, the Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating world-class faculty research and offering programs that prepare students and alumni for careers in marketing-related fields such as tech product management, product marketing management, brand management, and general management.
Our work reflects Booth’s distinctive multidisciplinary approach—The Chicago Approach—rooted in economics, psychology, and statistics. By strengthening the marketing curriculum, supporting pioneering research, and providing hands-on opportunities, the Kilts Center equips students and alumni with the tools to lead across industries including technology, consumer packaged goods, consulting, and more.