Kuyichi Pure Goods

Originated from astonishment

1998, Central Peru.

The garment district is packed, damp and dusty.

We see pollution and exploitation everywhere.

Out in the open.

We’re stunned; no one is trying to hide it.

Harmful, synthetic, wasteful production.

We got worked up.

Why not go organic?

It would mean the world.

We confronted big fashion brands.

None of them was interested,

let alone committed.

It wasn’t the hype. Yet.

So we decided to show the world.

Denim is destined to be organic.

Kuyichi was born.

Shift the growth

We didn’t stop there and agreed on one thing;

We’ll always act beyond the hype.

Beyond obsolete fashion conventions:

Fast is not better and sales promotions are like force-feeding.

We should outgrow the idea that more is better,

and grow character instead.

We love to develop alternative sustainable fabrics.

We love to reduce, reuse, recycle and repair.

Sustainability shouldn’t be the next generation’s job.

We see it as our mission.

Now and in the future.

Radical harmony

We create meaningful pieces.

Essentials made to last.

Designs made with tenderness, love and care.

We’re in pursuit of harmony.

A radical harmony between quality, style and sustainability.

And that’s how we leave the ephemeral behind us.

Because let’s remember.

We are nature.

Committed pioneers

And while some people may call us idealists,

we rather think of ourselves as realists.

Happy to be part of a bigger movement.

We’ll always be there to learn, pioneer and challenge.

We’re happy to see the industry making genuine progress.

We confront hollow phrases and

fast fashion washing itself green.

It’s about living up to our mission,

even when we struggle.

But we overcome.

And perseverance is fulfilling,

when we see what we’ve achieved,

and what exciting breakthroughs

lie ahead of us.

So join us on our journey and infuse us with your ideas.

Unfashion the Industry

Kuyichi Pure Goods