Overview
About LAAX
LAAX embodies a new alpine culture where freedom, style and sustainability converge.
It is a place where nature, technology, and creativity coexist in harmony, fostering a forward-thinking approach to life.
Behind the LAAX brand is the Weisse Arena Gruppe, an integrated service company operating in the tourism and leisure sector, comprising mountain railways, hotels, restaurants, rental shops, the Freestyle Academy, construction and management companies.
Together, we create a year-round experience that goes far beyond the traditional holiday experience.
LAAX is not just a ski resort; it's a lifestyle.
It is a place where nature, technology, and creativity coexist in harmony, fostering a forward-thinking approach to life.
Behind the LAAX brand is the Weisse Arena Gruppe, an integrated service company operating in the tourism and leisure sector, comprising mountain railways, hotels, restaurants, rental shops, the Freestyle Academy, construction and management companies.
Together, we create a year-round experience that goes far beyond the traditional holiday experience.
LAAX is not just a ski resort; it's a lifestyle.