MMR

MMR Strategy Group, an IMS Legal Strategies company

@mmr_strategy_group

Encino, CA
http://www.mmrstrategy.com
Market Research

Overview

About MMR Strategy Group, an IMS Legal Strategies company

MMR Strategy Group has joined IMS Legal Strategies, expanding our ability to deliver litigation surveys, advertising claim substantiation, and marketing research. Our integration with IMS enables us to support clients through every phase of complex legal and business matters with deep subject-matter expertise and end-to-end service delivery.

As part of the IMS network, MMR clients benefit from access to a fully integrated global team offering a comprehensive suite of litigation support services—including expert witness services, data-driven consulting, top-tier visual advocacy, and state-of-the-art trial presentation technology. IMS brings over 45,000 cases and 6,500 trials of practical experience to every engagement, ensuring clients are backed by proven strategy and insight.
Learn more about IMS Legal Services here.
Together, we win.

Our expertise stands out. We offer custom research, litigation surveys and rebuttals, substantiation of advertising claims, and strategic planning and facilitation. Our clients come from backgrounds in consumer goods and services, restaurants and retail, financial and insurance services, legal, and private equity.

MMR Strategy is a member of the American Marketing Association, Council of American Survey Research Organizations, International Trade Association and the Marketing Research Association.

Headquarters

Encino, CA

Website

http://www.mmrstrategy.com

Company Size

11-50 employees

Industry

Market Research

Company Type

Privately Held

Founded

1974

Specialties

Pricing Studies, Branding Studies, Tracking Studies, Market Segmentation, Usage and Attitude, Business-to-Business Research, Market Sizing & Analysis, Marketing Strategy, Qualitative Research, Concept and Product Testing, Conjoint & Discrete Choice, Secondary Meaning, Consumer Confusion, Consumer Surveys, Trademark Expert Witness, and Genericness

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