Nailit is a dynamic AI-powered career platform dedicated to revolutionizing job searches through smarter strategies. We enhance resumes, improve interview preparation, refine positioning, and offer practical career support. We are in search of a proactive individual who excels in crafting engaging strategies and driving impactful growth. We seek a dedicated professional who values innovation, experimentation, and learning, with the ability to elevate Nailit's presence across key platforms.

Position Overview

This role is a dynamic blend of growth marketing, content creation, community engagement, founder support, and customer insights. You will play a pivotal role in expanding Nailit’s reach on platforms like LinkedIn, Reddit, and within various student and job seeker communities. Your mission will involve transforming user feedback into compelling messaging and growth strategies, creating momentum rather than managing passive social media activities.

Key Responsibilities

Design and implement organic growth strategies to boost awareness, engagement, and signups.
Create high-quality content for LinkedIn, Reddit, and founder-led initiatives.
Engage authentically in communities, ensuring meaningful interactions.
Test content based on real user needs and behaviors.
Collaborate with the founder on messaging, content development, and campaigns.
Identify partnership and outreach opportunities within creator and university networks.
Gather user feedback to refine content, messaging, and product features.
Analyze and adjust strategies based on performance metrics.
Develop sustainable growth systems rather than engaging in sporadic activities.

Defining Success

Success in this role is not about consistent posting; it’s about:

Increasing Nailit's visibility among relevant audiences on a weekly basis.
Driving qualified traffic and signups.
Fostering meaningful conversations and community engagement.
Achieving a better content-market fit.
Enhancing founder visibility and gaining insights into effective messaging and channels.

Ideal Candidate Profile

We are looking for someone who is:

Resourceful, proactive, and thrives in a fast-paced environment.
An excellent writer with keen internet instincts.
Skilled at engaging authentically in conversations.
Focused on traction over aesthetics.
Curious about user behaviors and thought processes.
Able to identify patterns in feedback and translate them into action.
Comfortable with rapid testing, learning, and iteration.

Preferred Qualifications

Experience with early-stage product growth, startup environments, or community-led products.
Strong instincts for LinkedIn and Reddit.
Proven content skills that drive interaction.
Experience with founder-led content support.
Background in student marketing, ambassador programs, or community outreach.
Good judgment in maintaining authenticity.
Basic understanding of funnels, activation, retention, and conversion.
Proficient in using AI tools to enhance content naturally.

What We Value Less

We care less about titles, buzzwords, polished presentations, or generic branding language. Show us real achievements in growth, testing, and innovation. This role is not suited for those who need constant direction, focus solely on aesthetics, are uncomfortable with outreach, or struggle to write clearly and naturally.

Candidate Assessment

We prioritize evidence over polished rhetoric. Strong candidates will demonstrate:

Content that has gained traction.
Audience or community growth.
Insights from experiments and learnings.
Approaches to turning attention into action.
Strategies for Nailit’s growth in the initial 30 days.

A short practical task may be part of the assessment process.

Why Join Nailit?

Join us to shape growth strategies from the ground up, work closely with the founder, influence product direction, and play a key role in propelling a real product to success. This opportunity is ideal for someone seeking ownership, speed, direct feedback, and the chance to build something impactful.

How to Apply

Submit your application via Nailit SmartApply and include:

Three examples of content, campaigns, communities, or growth work you are proud of.
A brief note on why this role aligns with your skills and aspirations.
Optionally, quick ideas on how you would contribute to Nailit’s growth in the first 30 days.

Avoid generic cover letters; instead, showcase your strategic thinking and creativity.

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Growth Marketing And Community Specialist