N/Lab, University of Nottingham

N/LAB is a centre of excellence at the University of Nottingham in behavioural analytics and social data science. We are pioneers in leveraging Big Data, Behavioural Science and AI/Machine Learning to gain insights into human behaviour through analyzing large datasets, across various sectors such as healthcare, retail, mobility, energy and communications. All N/LAB projects target social good and push the boundaries of AI in support of sustainable interventions and data-driven policy decision-making. Working in collaboration with citizens, businesses, and the public sector, we extract innovative forms of demographic intelligence from digital footprint data streams, and partner with NGOs, governments and multinational companies worldwide.