Opinium (Insights with impact)

Opinium is a multi-award-winning strategic insight agency, twice recognised Market Research Society (MRS) 'Agency of the Year' in the past five years. With offices in London, New York, Amsterdam, and Cape Town, we deliver insights with impact, evidence-based understanding that drives clarity, action, and meaningful change.

We spark conversations, shape public debate, and help our clients stand out by transforming market research, insights, and data into business strategy, and thought leadership. Combining robust methodologies with creative thinking, qualitative expertise, and cutting-edge AI capabilities, our team empowers organisations to navigate complexity and make confident decisions.

Trusted across sectors including politics, financial services, technology, healthcare, and consumer markets, Opinium delivers actionable research and insight that shapes strategy, informs debate, and delivers measurable outcomes.