We are looking for an experienced and versatile strategist with real sport passion to join the PACER team. This is a hugely exciting opportunity to be part of a business in build mode, and at a pivotal moment in sport history.

Strategy is the beating heart of PACER. As our Strategy Director, you will be responsible for crafting brand-led cultural strategy, writing strategic proposals and inspiring ideation across a range of creative projects. You will work closely across new business and be a true thought-partner for our clients.

You’ll spearhead PACER's thought leadership and strategic project delivery, ensuring everything we do is executed to the highest standard, always.

ABOUT THE ROLE

We’re a small, high performing team working on a range of big picture and social-first strategy asks from narrative development to growth strategy, creative campaigns to talent strategy and creative partnerships. We’re looking for a highly versatile strategic thinker and storyteller who loves funny-shaped problems and is invested in creating the future of sport.

Strategic Storytelling – you will inform and inspire rich creative output across the business: whether reports, campaigns, strategic positioning, social toolkits, talent brand strategy or go to market approaches. You will love crafting compelling narratives, writing the sharpest decks at speed and getting creative with outputs. Ideally you’ll be versed in cultural strategy, with a deep understanding of brand building and translating insight into actionable strategic direction.

Insight & Thought Leadership – you will drive forward provocative ideas and culture-first thinking to help shape the future of sport. You’ll be tapped into social culture and be the source of inspiration and knowledge for clients and the internal team, constantly on the pulse of new ideas, brands, people and innovations. You’ll be a spokesperson for the business at events, in press, shaping internal reports, articles and our debate series, Counterpoints.

Client Growth and Proposals - you will be a key part of the client and business development function at PACER, co-creating projects with clients, responding to briefs, running pitches, shaping proactive proposals and identifying opportunities for upsell and growth.

Management & Mentorship – you will be a key part of the PACER senior leadership team and manage both in-house strategists and our network of strategic freelancers. You will help shape the PACER strategic approach, creating tools, products and ways of working to help the team navigate its next period of growth.

ABOUT YOU

You’re an ambitious and versatile senior strategist with 8-10+ years brand, platform, agency or consultancy experience
You have a genuine passion for sport and sport culture, and will be particularly curious about the wealth of untold stories in the women’s and gender-expansive sport space
You’re deeply culturally fluent beyond sport – a lateral strategic thinker and dot connector – immersed in social culture with the ability to navigate sport's intersections with fashion, beauty, youth culture, luxury and beyond
You’re enthusiastically client-facing, a confident thought-partner, facilitator and way-finder
You’re commercially savvy with a performance mindset, endlessly spotting new opportunities and looking to grow partnerships
You will have impeccable attention to detail and will be the strategic custodian for all of our output ensuring only the strongest work goes out
You’re obsessively curious, always seeking out new sources of inspiration, staying plugged into social-first culture, communities and content
You’ll love working in a diverse, female-led team and enjoy collaborating with strategists, producers, casting directors and designers to produce best-in-class work

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Strategy Director

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