PARADE - Luxury Event Concierge

As experts in luxury guest experience, we deliver end-to-end Event Concierge services for live events, specialising in the management of VIC, talent, press, influencer & UHNW guests.

We take care of all hospitality elements including hotels, meet & greet, transport & logistics, bespoke experiences, restaurant and nightlife reservations, gifting, spa, and hair & make up appointments, as well as providing a proactive onsite concierge service.

We also curate Bespoke Experiences for brands and businesses that want to build emotional connections with their most discerning audiences.

Parade was founded by Anna Davey and Andrew Wolmark, bringing together an experienced team of event & logistics professionals, united by the goal of looking after guests better than anyone else.