PolyU Department of Management and Marketing

The Department of Management and Marketing at PolyU is dedicated to providing cutting-edge knowledge and practical skills for our students in three key areas of business – Management, Marketing, and Management Information Systems. We bring together around 50 academic and professional experts from across the globe to providing high-quality education. They possess a comprehensive portfolio of expertise in the main fields of business –organizational behavior, human resource management, consumer behavior, strategic management, and international business – as well as specialized areas such as public-sector management and business analytics. Through rigorous teaching and active engagement with the business community, we focus on developing students’ leadership skills, analytical techniques, team spirit and social responsibility in this new era.

We have carefully designed our programs at both the undergraduate and the graduate levels to create an engaging learning experience. We also have two well-established centers –Center for Leadership & Innovation (CLI) and Asian Center for Branding & Marketing (ACBM) –that produce leading research outputs. Through our close connections with the local and regional business communities, students will benefit from diverse resources and develop their pioneering visions and entrepreneurial thinking. Following our Faculty of Business motto of IDEAS – Innovation-Driven Education and Scholarship, we encourage our students to question the status quo and to discover, design, and deliver new business solutions of real-world impacts.