SHEPHERD

Shepherd, An Audience Strategy Company

@shepherd_audience_strategy

Austin, Texas
http://weshepherd.com
Business Consulting and Services

Overview

About Shepherd, An Audience Strategy Company

Hi. We find your next customer. Our process involves mining behavioral data—think everything people publicly engage with online. From how SoFi’s personal finance audience overlaps with NBA Finals fans, to helping Magic: The Gathering understand the fans they share with the IPs they collaborate with, to helping Marvin Windows maintain a high-fidelity view of architects, custom home builders, and people obsessed with designing their own homes. We take our clients on an expedition of audience opportunities. The result? An Audience Operating System—insights for product, brand, and media.

Headquarters

Austin, Texas

Website

http://weshepherd.com

Company Size

11-50 employees

Industry

Business Consulting and Services

Company Type

Partnership

Founded

2025

Specialties

Audience Analysis, Growth, Loyalty, Media, Product Innovation, Influencer Identification, Personas, and Customer Experience

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