Shepherd, An Audience Strategy Company

Hi. We find your next customer. Our process involves mining behavioral data—think everything people publicly engage with online. From how SoFi’s personal finance audience overlaps with NBA Finals fans, to helping Magic: The Gathering understand the fans they share with the IPs they collaborate with, to helping Marvin Windows maintain a high-fidelity view of architects, custom home builders, and people obsessed with designing their own homes. We take our clients on an expedition of audience opportunities. The result? An Audience Operating System—insights for product, brand, and media.