Softcare Limited

With a vision of being a consistent leader in emerging markets and bringing quality of life to every family, we have established a widespread sales network covering over 30 countries across Africa, Latin America, and Central Asia. We believe this widespread and deeply penetrating sales network sets us apart from other international and local brands.

Leveraging our globalized operational strategies implemented for over 15 years, we have become a leading corporation in the hygiene product industry in various countries in Africa, as well as a key player in emerging markets. In terms of sales volume in 2023, we ranked first in both the baby diapers market and the sanitary pads market in Africa, and we ranked first in the baby diapers market in each of Ghana, Kenya, Côte d’Ivoire, Senegal, Cameroon, and Tanzania, and first in the sanitary pads market in each of Senegal, Kenya, and Tanzania.

Guided by our “Consumer-oriented” philosophy, we continuously improve the product experience, allowing every user to enjoy a higher-quality life. Inspired by our slogans "MORE CARE, MORE LOVE" and "SO FIT, SO RIGHT", we aim to bring love and care to every family through our quality products.