Stadium

Stadium is Sweden’s largest sports chain. Our mission has a simple and obvious purpose: we want as many people as possible to discover the benefits to be gained from an active lifestyle. To inspire and help people towards a healthier and more enjoyable life provides a meaning and source of motivation for us in our daily work!

Our passion for the active lifestyle is about always daring to challenge, develop and find new ways to activate the world.

Stadium today has two business concepts: Stadium and Stadium Outlet with 180 stores in Sweden, Finland and Norway. To be able to meet our customers where they are, we have Stadium Connect online. With Stadium Connect partners get the possibility to sell their products on our sites. The group also includes Team Sales which sells sportwear and goods to teams, clubs and players in Sweden and Finland. Stadium Sportcamp is also part of the group. The Stadium Group is 100% owned by the Eklöf family.

We invite you to visit our stores or our websites, where we will help you to choose the right product at the right price. It's our way of letting you know that you’re important to us.

Join the movement!