Transform2Win

CONTEXT
-- 100% of CPG companies list trade terms as one of their top spend items.
-- 95% of companies have non-justifiable, high-risk items in their trade terms with potential multi-million $ liabilities.
-- 95% of companies are dissatisfied with their current trade terms and would like a greater part to be deployed as “pay for performance”.
* Numbers based on research across a wide spectrum of CPG companies across the world.

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TRANSFORM 2 WIN (t2w)

WHY?
t2w is critical to ensure trade terms are deployed in the most effective and efficient manner and create the largest possible value.

WHAT?
t2w enables de-risking trade terms to avoid sudden and unplanned liabilities for organizations and creates opportunities for moving large chunks of trade terms to pay for performance.

HOW?
-- Machine intelligence – SIMBA enables a granular understanding of where and how current monies are deployed. It is also a simulator that helps visualize options for organizing spending to drive the best productivity.  
-- Human intelligence: SIMBA’s outputs are interrogated by seasoned professionals to identify deeper insights and nuances both from risk and opportunity perspectives, across the key vectors of Customer, Category, Brand, Pack, and geography. 

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BUSINESS IMPACT - 5%-15%
--Harmonization: Trade terms harmonized, fair and justifiable.
--Growth: Trade Terms invested behind growth drivers.
--Visibility: Spends visible and tweakable via (Tech-co-pilot) SIMBA.
--Efficiency: Terms work harder and build efficiency.
--Viability: Deceleration in the rate of trade spend growth.
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