About TrueMens

TrueMens is a fast-growing Indian DTC men's accessories brand. We focus on good design, thoughtful product development, and creating products that are genuinely different from what's already out there.

Website - truemens.in | Instagram - @truemens.official

The Role

We're looking for a Social Media & Content Strategist who will fully own our organic social media growth from strategy to execution. This is not a "post 3 times a week" job. We want someone who is obsessed with building brands online, understands what makes content work and can take TrueMens from where we are today to a brand that dominates in the men's accessories space on social media.

What You Will Own

Define and execute the organic social media strategy across Instagram (primary)
Identify and build out content pillars that align with the TrueMens brand and audience
Conduct competitor research and stay ahead of trends in the men's accessory and DTC space
Build a clear monthly and quarterly content roadmap
Develop original content ideas consistently - Reels, carousels, stories, UGC concepts
Brief and coordinate with videographers, photographers, or creators when needed
Grow followers, engagement, and community organically
Track performance of all content and report monthly on what's working and what's not

You're the Right Fit If

1-3 years of experience managing and growing social media for a DTC, lifestyle, or consumer brand
You have a portfolio of accounts you've actually grown, not just managed
Short-form video and Reels is your comfort zone
Have an understanding of influencer/creator collaborations
You're self-driven and think about brand impact, not just likes and followers
Have the ability to work independently and take full ownership

Good to Have

Prior experience working with a D2C / DTC brand in India
Understanding of how organic social contributes to the full marketing funnel

To apply, fill out the google form below. We ask about specific scenarios, so have examples ready. We read every application personally so take your time. There are only 3 stages to our hiring process:-

Fill up the online application (link below)
If shortlisted, a short 20-min call to understand your mindset, strategy and approach
Final stage: a small practical assessment to see your work approach

Apply here: https://forms.gle/Gve7tMCnKFgVMVXN7

Jobs

Social Media & Content Strategist